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The
Motion Picture News
MOVING PICTURE NEWS
Established 1908
EXHIBITORS' TIMES
Established 1913
Volume IX
February 7, 1914
Number 5
We Ha*de Molded
MOVING to new and larger quarters is always heralded with a good deal of pardonable trumpet-blowing that sounds most sweetly to the movers' ears.
However, we have been modest heretofore — too modest, say some of our publicity friends ; and then, too, the following announcement, we believe, is of a good deal of direct and indirect interest to the great majority of the trade.
ON February tenth — the carpenters willing — the Motion Picture News will be in its new home on the seventeenth floor of our present building — numbers 1705-6-7.
The new space, which is enough and no more, is just treble the size of our present offices. So no one will argue the necessity of moving.
TPHAT necessity was felt, to tell the truth, three ■*■ months ago; but there is a firm inner policy of this publication and that is to force our growth only in reading value — to grow in size and in advertising as reading value makes such growth natural and expressly
called for.
* * *
"\ X 7HEN we moved to 220 West Forty-second street, t ' * New York City, in August, from still smaller quarters, we hazarded the guess that the space taken would do for a year.
We were wrong by 75% ; or should we say right?
* * *
T F any sign of healthy growth is needed it is this :
that in the new quarters the space occupied —
occupied — by the circulation department alone is as
large as the whole space of the old quarters. This is
true also of the editorial department.
* * *
I" N this connection it may be of interest to our readers A to cite the personnel of the News — the names of
those who are making it grow.
Herein is the force, remember — other factors count
little by comparison — that makes any publication.
So then :
Editorial — George D. Proctor, Merritt Crawford, Edwin C. Dwyer, A. Danson Michell, William M. Petingale, William Lord Wright, William A. Johnston.
* * *
rT{ 0 this list we shall add next week another name, *■ the importance of which — to every exhibitor, manufacturer, operator — is such as to justify an announcement as large as this entire one.
* * *
Circulation: Earl J. Hudson, J. M. Surbrug, A. F. Koenig, William Bugge — and many filing cabinets.
Stenography, accounting: B. Lieberman, A. C. Barleon.
A ND last but not least, gentlemen — from your own ■** standpoint as well as ours, Advertising : E. Kendall Gillett, Frances Klein, J. F. Fairman, H. F. Rendall, and for the West, C. J. Verhalen.
* * *
W
E have great plans for the News.
T^OR one thing we shall continue to make it what its name signifies — the "news" of this very
"newsy" industry.
* * *
"T^OR another, we hope to estimate and constantly forecast the wonderfully elastic future of the motion picture.
* A :$:
A ND we shall round out, at whatever pains, this ^* publication till it meets every phase of this manysided field.
* * *
Tf ROM the top of the skyscraper and from the bot-* torn of our hearts the Motion Picture News wishes you all what we shall all undoubtedly have, the biggest, brightest, year, thus far, in motion pictures.
Wm. A. Johnston.