Motion Picture News (Jan - Mar 1914)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

THE MOTION PICTURE NEWS 73 CENSORSHIP The motion picture industry is the principal line of endeavor subject to censorship. This censorship comprises SEVERAL INDIVIDUAL OPINIONS, and passes on films only. Motion pictures are no longer lightly considered. Millions are invested in the industry, which caters to a critical, educated public. This public dominates all conditions. It is the only real censorship and it demands not only film character, but also PERPECT PICTURE PROJECTION. Public opinion, in its approval, confidence and EXTENSIVE USE FA VORS THE REASONS Because it offers 1. Perfect Projection. 2. Perfect Protection. 3. Rigidity. 4. Economy. THE PROOF Is shown by — 1. SIMPLEX is used by over 90% of the film studios where the demands for perfect projection are most exacting. SIMPLEX is the only machine on the market whose mechanism is entirely enclosed. Films absolutely protected. 3. SIMPLEX is the heaviest built machine. It withstands all vibration, and 4. SIMPLEX parts are so accurately adjusted that wear and tear is reduced to a minimum. Upkeep expense almost eliminated. THE RESULT Public opinion of SIMPLEX has increased our sales more than 300% within a year, and caused us to treble our factory floor space. The public's word is final. It has been quick to recognize SIMPLEX as THE PEERLESS PROJECTOR Illustrated Catalog B Gives Full Details MADE AND GUARANTEED BY PRECISION MACHINE COMPANY, 317 EAST 34th STREET NEW YORK In writing to advertisers please mention "THE MOTION PICTURE NEWS"