Picture Play Magazine (Jul - Dec 1929)

Advertising Si < riON Over the Teacups Continued from page 29 say she wanted to go off and have a good cry. But instead, she controlled her feelings, and awarded the watch to Helen Raften, of Brooklyn, who resembled her to the extent that she parted her dark hair in the middle, and had two eyes, a mouth and a nose. "Victor McLaglen and Dolores del Rio are just the vanguard of an army of stars who are going to make personal-appearance tours. Charlie Farrell is to be the next, lie will go up to Cape Cod to appear at the little theater where he used to he usher, ticket chopper, or whatever was needed at the moment. His father owns it. "I'm all in favor of personal appearances, if the stars can sing or dance, or do something more than say a few kind words and take a bow. I wish that Fox would send Sharon Lynn East, with 'Sunnyside Up.' There is a girl who can play and sing, and she is so beautiful that she would never be a disappointment across the footlights. But imagine what will happen if companies start sending such frightened youngsters as Loretta Young out on tour ! She almost died of stage fright when she had to appear at a Wampas ball, and that was just among friends. "Loretta is so grown up in her recent pictures, it is startling. I wish they wouldn't put her in pictures like 'Fast Life,' " Fanny complained. "You'd relegate her to gingham and gardens in the sunshine, I sup pose, and then where would she he?" I asked. "Well," Fanny commented, "Janet Gaynor is getting along quite nicely' in gingham, thank you." I had never thought of that. But given 1km choice, 1 dare say Loretta I would stick to the sophisticated, smart pictures. Youngsters are like that, | and Loretta will be a youngster for three or four years more, by film standards, even if she has recently announced her engagement to Grant Withers. "I suppose you know" — already Fanny had turned her attention to something else — "that Pola Negri is in this country. Not to make pictures, though. She came over to dispose of some property in California. Then she is going back to London to work. She said that she never did her best work in Hollywood, that there was too much standardization. too much hurry, too many efficiency experts interfering. She has finished a picture over there. "But will any one ever see the picture?" I asked merrily. "The chances are good," Fanny admitted. "Warners have to buy a couple of foreign-made films, according to the quota agreement, and it is practically set that they will take hers. Then we'll see if Pola really shook off the lethargy that settled over the last work she did here." But I wonder if even London will be as enthusiastic over Pola as it was over ( rloria ! What the Fans Think Continued from page 100 Missing Quarters Jingle. My letter in regard to missing quarters has brought a number of answers from all over the United Suites and one from London, England. Every one of them takes up the defense of Miss Daniels, but, oh, how they love Miss Crawford — with a brick. What I gather from the answers to my letter follows : 1. Secretaries are careless, because they send photographs to people who do not inclose quarters with their requests. On the other hand, they neglect to send a photograph to the ones who do inclose quarters witli their letters. 2. If we arc to believe that the secretaries keep the quarters for themselves, why do they send out photographs without any money? The stars should look into this matter. Fans who write letters to their favorites, inclosing a quarter for a photograph, are entitled to some consideration. Let our favorites not forget that these letters do not hurt their popularity, but increase it. 3. The fans should bear in mind that the stars arc not superhuman, by any means. Therefore, we should nut lose our heads over them and make ourselves ridiculous by calling them "kings of hearts" and such nonsense. It i^ silliness of this sort that makes some stars go goofey, call it high-hat if you like. After all, most stars are nothing but high-salaried entertainers. Some of them are g 1. some of them are bad, according to our understanding and conception of their performances. Take, for instance, Clara Bow. She is a type, according to my estimation, a good-bad type. She may he the loveliest woman on earth, hut I detest her for the type she is, or, to be correct, the type she plays on the screen. I wouldn't give one smile of my girl for all of Clara Bow, including her "It," red hair, and exposed thiuhs. Am I losing my admiration for beautiful women? Not at all. It is just the matter of how we look at things, and that is all there is to it. S. Haigon. Providence, Rhode Island. Tut, Tut, Miss Perula! 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