Picture Play Magazine (Jul - Dec 1929)

Advertising Se< Where are all the Richard Arlen, Betty Bronson, Janet Gaynor, and Greta Garbo fans? No one ever seems to write about them. Instead, every one seems to havegone crazy over Gary Cooper. Why, I can't imagine, when Nils is around. Movie Fan. Philadelphia, Pennsylvania. Consider the Poor Star. I wonder what the young lady who signed herself "Horseshoes" would do if placed in the position of a star with a lot of fan mail? Does she know what she is talking about when she discusses the cost of photographs, stamps, and secretaries? Certainly we pay to see the stars ; and our patronage pays them their salaries, yes. But the stars don't sit back and twiddle their thumbs through all this. They work. The movies are their living, just as much as though they were in the real estate or insurance business. Perhaps if "Horseshoes" ever tried to gather together enough photographs to take care of the average mail of one star, and enough stamps to send them, she would tone down her unjust anger a bit and realize it is not selfishness or meanness, hut good business and the necessity of keeping their incomes balanced that encourages the stars to charge for their pictures. F. E. W. Detroit, Michigan. Is Fiery Love Passe? What is Pola Negri's tragedy as an actress? Many a fan blamed America and American producers for all of Pola Negri's screen failures. But is it really fair? Did America compel Pola to accept roles she had no sympathy for? In America, as in Germany, she continued to be an emotional actress, portraying with pathos the hot priestesses of the god of love. What Pola Negri began in Germany she continued in America, and yet she failed. What, then, is the tragedy in her career? It is in the following things : too much love fire, too much passion, blood, and flesh in the primitive thing called love. Such a feeling has outlived itself in life and could not stay long on the screen. People nowadays criticize more or less all the actions of themselves and others. Spiritual demands and human interests have changed our tastes and emotions to a considerable degree. For better or worse, nowadays one even loves with the mind. Look at life, at modern literature, the contemporary stage — docs the primitive Pola Negri love have a place there? This primitive love fire, the emotional way of portraying it, makes us put Pola Negri in the first rank of all great actresses of past screen traditions. Rosa Shpetnkr. Soldatskaya Str. 55, Krementchug, Russia. Kitty Finds Her Ideal. To my hard-tried soul the . beloved poet's words ring in the saddest of chimes, "There's nothing true ibut Heaven." But something, at last, has proven true ! The ideal — Walter Huston. Words cannot express my admiration for this interesting man — the wonder actor with a most pleasant, marvelous voice. Not only is he a great actor, but he is a real man, with a big soul that reaches the broken heartstrings and ties them with esteem and respect. Kitty Lee. 2228 Cumberland Street, Vernon, Texas. This Offer Open to EmrReadeF of this Announcement Have you sent a name? If not, do so at once. It makes no difference who you are or where you live we want you to send us a name for this new and unusual shampoo. Whoever sends the most suitable name will win $1000 — nothing else to do. NOTHING TO BUY— NOTHING TO SELL You can use a coined word or a word made by combining two or more words, such as "Sungleam," "Youthglow," etc., or any other name you think would fit the high quality of this shampoo. 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Remember, too, how handy the new sanitary tube is for traveling, no bottle to leak or spill, no cake of soap to lie around and collect germs. The only thing necessary to win is to send the name we choose as the best and most suitable for this shampoo. Only one name will be accepted from each contestant. This unusual offer is only one of a number of offers embraced in our novel distribution plan of ultra toilet goods, whereby those taking part may win any one of twenty-odd prizes, the highest of which is $3500 cash. By participating in our distribution plan the winner of the $1100 cash prize may win an additional $3500, making a total of $4600. Everyone sending a name, regardless of whether it wins or not, will be given the same opportunity to win the I $3500 or one of the other cash prizes. Get busy with Four suggestion at once — do not delay! $100 EXTRA FOR ■ PROMPTNESS To get quick action we are going to pay the winner an extra $100 for promptness, or $1100 in all — so send your sugg' AT ONCE! CONTEST RULES This contest is open to everyone except members of this firm, its employees ami relatives. Each contestant may send only one name. Sending two or more names will cause all names submitted by that person to be thrown out. Contest closes April 30, 1930. Duplicate prizes will be given in case of ties. To win the promptness prize of $100 extra, the winning name suggested must be mailed within three days after our announcement is read. r | PARI9 AMERICAN PHARMACAL CO., 908 McCune Bldg., Des Moines, Iowa. Enclosed with this coupon on separate sheet is my suggestion for a n.tinc. Date this announcement was read Date my suggestion is mailed Name Address.. Note: Bcingprompt qualifies you fur the extra I $100 as outlined in this announcement. 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