Picture Play Magazine (Jul - Dec 1929)

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They speak your language There was a time when you had to take an interpreter into the store with you when you went shopping,, a few hundred miles from home. The tilings they had for sale were hard to recognize. Even familiar products were sold in strange forms, and under queer names. It was one of the disadvantages of travel that had to be taken along with the pleasures. Nowadays the millions of Americans who go visiting their neighbors North, South, East and West, encounter no such difficulty. The picturesque beauty, the quaint customs that make other sections of the country different and delightful have all their old appeal. You can still hear mellow mission bells in California. You can eat terrapin in Baltimore, or sleep in a Vermont farm-house under an Ethan Allen quilt. But in any of these localities you can buy your favorite toilet soap, or breakfast cereal, or automobile tires as readily as in your own town. The trade-marks and the packages speak your language. National advertising has made good brands of merchandise uniformly known from coast to coast. // you read the advertisements and use advertised goods, you are at home in any store in America.