Picture Play Magazine (Jul - Dec 1929)

Ada ertising Seci ti in Ah, TKose Were the Da^s! Continued f stage and the printed story, were completely incapable of ever attaining. That this condition is temporary and will not continue, as the technical side of sound reproduction advances, is a certainty. Those directors incapable of adapting and expanding with the ever-changing growth of the screen will vanish. In their places will come new and progressive workers, and those already-established directors able to keep abreast of the times will remain. They will conquer the technical difficulties which now appear mountain high. and go on to a new position of importance and prominence. But never again, if Hollywood knows what the Sunset Boulevard literati calls its onions, will they ever scale to the childish and completely unreasonable importance which marked the golden age of the preVitaphone era. With the decline in importance, if not in emolument, of the director has come the correspondingly sudden ascension of the writer to prominence and esteem. For the scenario writer, ridiculed and sneered at — and often by the director— has lately assumed a position of tremendous importance, and quite justly so. In the dark ages of the movies just past, his was a more or less indefinite position. He was blamed for bad pictures, but received little praise for good ones. The director invariably wandered from his script. If the result was good he said, "The script was terrible, but I used my own ideas and saved the picture." If it was bad he said, "I tried my best to save it, but the script was impossible." rom page --^ The weeding-out process which is decimating tin ranks of directors is going on among writers, it is true, but the casualties arc less heavy, probably because the average intelligence ij higher. That the intellectual status of movie plots has taken an amazing turn for the better with the rapid growth of talking pictures, is undeniable, and one cannot help but feel that the increased power and importance of the writer have had something to do with this. After viewing the more recent pictures with dialogue, one may ventureto hope that some day pictures may not always insist that right and virtue triumph, that sin always meets its punishment, and that heroines be alwavs chaste and heroes spotless and strong. "The Letter" never would have been made a few years ago without drastic changes, nor would the characters in "The Barker" have come through with all their flavor of the carnival intact. "The Doctor's Secret." by no stretch of the imagination, would have been considered screen material. Even "Speakeasy" and "The Wolf of Wall Street," conventional and melodramatic as they were, probably would not have had precisely the same plots in the silent versions of but a few months ago. To become both editorial and prophetic in the same breath, the talkies, despite their present shortcomings, have done and will do in the future a great deal toward eliminating from the movies much of the arrant stupidity which has been rampant in the past. And that, boys and girls, is quite a feat. They Will Help You Continued from page 18 tastes, certain preferences, which are essentially part of you. You must express them in the right way. You can't slavishly follow certain styles and expect to be yourself — and if you aren't yourself, you can't expect to get what you want out of life. I am telling you to select the channel in which you want your life to flow, and that the stars you like best arc buoys that mark that channel. To tell you to imitate them would be as absurd as it is to say that all dark-haired girls can select the same color scheme, and look their best in it. Some dark girls, Lupe Yelez. for instance, can wear gray ; others should avoid it as a pestilence. It would be as silly as if I were to urge a man who is the strong, silent, Gary Cooper type, to emulate Eddie Nugent. There is not space here for me to go on and tell you how you can use this system of self -analysis still further; how. for instance, you can make it help you in interesting people of the kind you like best. But I have told you enough to make it serve you as a very satisfactory course of treatment with an analyst would. Please don't hesitate to try it. Don't let yourself be kicked around on the bargain counter of life, when you ought to be among the special importations ! Can be Secretly Removed! 'Y'OU can remove those annoying, -* embarrassing freckles, secretly and quickly, in the privacy of your own home. Your friends will wonder how you did it. Stillman's FreckleCream bleaches them mil wink you sleep. I.cavcsthe skin soft and white, the complexion fresh, clear and transparent, theface rejuvenated with new beauty of natural coloring. 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