Picture Play Magazine (Jul - Dec 1930)

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84 Beauty Goes To War Alma Rubens' is the quiet beauty of old Spanish America, of the California of rambling haciendas and crumbling missions. The dark loveliness of a sehorita of days gone by is in the brooding depth of Miss Rubens' eyes ; an old cloister filled with yucca blossoms ; a secluded shrine ; the sonorous chime of bells at sunset — such is the lovely, glowing beauty of Alma Rubens, who so gorgeously personifies "The Girl of the Golden West." How beautiful can a wicked woman be? Just as beautiful as Dorothy Revier, who typifies the blond siren, or Mary Duncan, who is her brunet sister in sin. Miss Revier has crafty, fascinating eyes, complemented with jewels and daringly cut gowns. She is like crystal ice, brilliantly beautiful, devoid of warmth or sympathy. Equally devastating is the witchery of Mary Duncan. Heavily shaded eyes, enchanting perfume, the gliding movements of a panther make up the seductive lure of the Duncan. Women of the type played by these are usually' "too beautiful to live," and in their film lives their intrigue is their eventual undoing. Greta Garbo's beauty is that of a lonely pine. tinted mirrors. They tried to tear the masks of loveliness from the faces of the film ladies, tried so hard to convert them into human beings. Their beauty irked the realists. Perhaps we loved our tinsel beauty not wisely, but too well. And so they went about, sticking pins into iridescent bubbles, hurling mud at the jades, and calling the dolls of the screen little more than sweet nothings. They almost succeeded in dragging the stars from the pedestals the fans had built for them. We find countless stars, each with her own individuality, appealing to some distinct conception of beauty, as different as the moods of the seasons, a different setting for each lovely lady. Where Estelle Taylor would be plain in a setting designed for the girlish Mary Brian, she was beautiful in the Oriental atmosphere of "Where East Is East." Myrna Loy is ever the exotic. She cannot escape her aura of seduction. Her beauty is the lure of strange, far-off places, the languor of tropical isles, the spell of desert nights. She belongs in the Far East, tending, with her tapering, jeweled hands, the incense burners of a temple; her feet gliding to the beating of drums and gongs. Her beauty is vivid, sensuous. The eyes of an enchantress, Loy is the reincarnation of Circe, made only to lure men through subtle wiles. Yet she is saved from being the temptress by the addition of a delightful piquancy, a naive spiciness which mingles with the heavier exoticism which is her own potent gift. Then there is the flashing, crimson beauty which belongs to Spain. Two actresses possess the lovely, glowing beauty of this land of proverbial sunshine. Dolores del Rio and Alma Rubens. Del Rio is so gorgeously typical of old Spain. She is the fair one who is serenaded on a high, starlit balcony, the one in whirling skirts who weaves to the click of castanets and the fiery dash of the tango. She is the high lady who wears mantillas of finesl lace, whose smile is Hashing and brilliant. She sits in orange courtyards or walks in the steep, narrow streets of Madrid. Such is the make-Up of Del Rio's beauty. Olive Borden has the tempting beauty of sun-ripe fruit. V i 1 m a Banky's beauty is unchallenged.