Picture-Play Magazine (Jul - Dec 1930)

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forW orses ? wild dashes of the stars into talking pictures, which have but some amazing alterations of personalities. Schallert on the part of Ikt public when she literally slaughtered the viewpoint they had adopted toward her. John Gilbert was far less fortunate. I "don't think anybody was exactly to blame, and nobody foresaw that his voice did not fit in with the notion that his audiences had oi him. Had the studio realized this, they would have avoided the romantic roles he had portrayed before, and would have cast him in vigorous parts, such as he is now reputedly playing. Tack stayed in character when he made his debut, but it did not work out so well. As far as most entrances into sound films go, they have been dictated, nine times out of ten. by fantastic and mad efforts at the start to do and to be something different. Everybody began by taking up singing and dancing and wanted to make a musical film. "I'll do it in a couple of months with a good teacher," became the byword of the picture colony. Naturally, it turned out to be a lot of foolishness. Pictures began to show the lolly of attempting to compete with trained voi They revealed that movie stars who tried to learn to warble with a lesson a day for a few weeks. either had their voices doubled, or i proved to be terrible flops compared with the stage recruits. Singing wasn't Jeanette Loff proved a big surprise when she sar.g. Edmund Lowe is completely altered as a personality and an actor. Corinne Griffith's talkie voice doesn't match her distinguished gracefulness. f\^W something to be learned in a few runs up and I Tm down the scales with a teacher. Talent for it W had to be born into the blood, and carefully nurtured, especially for the exacting microphone. Then voice doubling got various stars into serious difficulties. Richard Barthelmess was among them. And that was especially bad for Dick, because word got around that he had lent credence to the reports that he was singing. Denunciatory letters flooded the studio and the magazines. It a wonder they didn't wreck his career, but Dick quickly righted himself and began playing straight dramatic role-. Now he is rated one of the most SUCuil of talkie actors. Mary Pickford took a mad leap into the sound maelstrom, and the wisdom of her plunge is still much argued. "Coquette" introduced her not only with a voice, but with bobbed hair and an inclination toward strong, tragic drama. There were many es in the picture that -! her to have exceptional l::i an actress, but regardless of that, certain fans rebelled against her decisive effort to be different. Mary next came forth with her portrayal of Kathcriuc. in "The Tamrew," in which she was most unfortunately cast. This picture has made the way perplexing for her. and that is one reason, no doubt, why she has proceeded with BUCh extreme caution in filming "Forever Your-.." taken from " She recently discarded 1 wortli of film, because she was not satisfied with it. "Forever Yours" continues to reveal Mary's versatilit; . for the role she plays in the beginning of the pictun gray-haired old lady. Talkies have established William Powell both as hero and villain.