Picture Play Magazine (Jan - Jun 1930)

Advertising Section The Stroller Continued from page 61 At railroad stations and on mountaintops I heard the deep rumble of thunder, which on closer observation turned out to be anything from a drug-store clerk practicing bass, to an air-mail pilot reciting smart cracks from the continental divide. I heard farmers with the crop in strutting around the hen house declaiming pompous utterances from Elbert Hubbard's "Scrap Book," with such vehemence and arm movement that the hens hid in a corner and refused to lay eggs. Economic depression among agriculturists is due to talking pictures. I went to see a talkie in a small town, and the apparatus was so poor that the players seemed to have a mouthful of bread. This is working out in such a way that talkies, instead of promoting a better understanding and speaking of English, are causing those in the hinterland to be forced to see a picture several times to understand it. The new American language, as modeled by talkies, will not encourage speakeasies, but will soon give us a nation of mumbling illiterates — the fault not of Hollywood, but of smalltown exhibitors trying to save a few dollars on talkie equipment. have gone in for song writing. But I am glad to say that none of them has yet succeeded in selling a song. The professionals turn out enough bad ones to bore us. We don't need more. Aspirants to these supposedly easy jobs are so numerous as to be an outstanding characteristic of twentieth century America. We shall always be known as those who worked hard, because we had to — that we all wanted to make a famous success in some line of endeavor which would enable us to work in a sleeping position. RKO is rumored as now about to inflict theme dances on pictures. Now we can have variety in our ballroom terpsichore — "Ladies and gentlemen, the next dance will be the theme dance from 'Salome.' ': Speaking of dances, Fox has acquired a controlling interest in a music publishing company, and I have noticed that when they publish a song from a Paramount picture they put on the cover in dominating letters "Fox trot." That might precipitate an era of Zukor glides, Lasky leaps, and Mayer hops. The ballroom of the New Year may be a terrifying Many former scenarists, I am told, sight ! A Confidential Guide To Current Releases Continued from page 69 "Letter, The" — Paramount. Entertaining eloquence and dramatic situations make this a milestone in all-dialogue films, and bring to the screen the gifted Jeanne Eagels. A civilized picture showing the wrecked lives of an English couple in Singapore. Stage cast devoid of cuties includes O. P. Heggie, Reginald Owen, and Herbert Alarshall. "Iron Mask, The" — United Artists. A picturesque tapestry, sequel to "The Three Musketeers," superbly exploiting Douglas Fairbanks. Story from Dumas revolves around the throne of seventeenth-century France. Marguerite de la Motte, Dorothy Revier, William Bakewell, and Ulrich Haupt. FOR SECOND CHOICE. "Jealousy" — Paramount. All dialogue. Last appearance of the late Jeanne Eagels, in a picture whose story is weak for the gifted star. Miss Eagels is arresting, intelligent, individual. Story of fatal jealousy of her husband for her former lover. Fredric March is the husband, Halliwell Hobbes the lover. ^ "Flight" — Columbia. All dialogue. Thrilling airplane maneuvers, two marines, and a cute nurse in a picture that is good — if the roar and dip of planes satisfy. Jack Holt, a hard-chewing leatherneck, is too shy to make love and loses Lila Lee to Ralph Graves. The dialogue is adolescent. "Our Modern Maidens" — Metro-Goldwyn. Silent. The young set in the throes of sex, amid luxurious backgrounds. A gay little kiss brings on grand displays of prudery. Lots of moping, petting and dancing, and finally a wedding or two. Joan Crawford, Anita Page, Rod La Rocque, Douglas Fairbanks, Jr. "Side Street"— RKO. All dialogue. Two honest brothers and a crooked one unknowingly plot the downfall of each other, and a dramatic climax brings out the talents of the three Moore brothers, Tom, Matt, and Owen. Human touches. Owen is the boss gangster. Kathryn Perry, Frank Sheridan, Arthur Housman. "Hottentot, The"— Warner. All dialogue. Edward Everett Horton in role of timid man who hates horses is forced by girl he loves to ride a fiery racer. His speech is a lesson for young players. Patsy Ruth Miller not far behind him. "Girl from Havana, The"— Fox. All dialogue. Lightly entertaining yarn about jewel thieves and girl detective. Like all screen thieves, the robbers are Continued on page 118 109 Safe, sensible test proves you can end -M GRAY f'HAIR * -r You take no risk Mary *■ ,.' ) T. G o 1 <1 in a n ' s v. ay. " mj--J Make test first on single lock snipped from your hair. 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