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Beauty Gets a Mental Test
19
alist, she has displayed an intelligence and insight in business matters that most men would envy. Possibly >lu has never made a stud) of the busiming a "lady" thai Swanson has, but, where pictures arc concerned, --Ik is certainly Swanson's peer. Her investments have been handled with the same acumen, and she is one of the few stars, men or women, who have profitably produced their own pictures.
Norma Shearer is another. She is one of the must intelligent women I have talked with, in wood <>r elsewhere. There is n<> detail t » >< » small ti> merit her attention. In preparing for interviews she endeavors to find out beforehand as much as possible about the work and personality of the person coming to see her. She then © ers how best to approach him to make a impression.
\ r is her meticulous attention to details confined to that phase of her career most likely to be
directly presented to the public. She seriously
concerns herself with stories, easts, clothes, and habits.
Miss Shearer might accurately he termed a selfmade star. She is a star simply because of her indomitable will power and perseverance. She has had no role that made her an overnight sensation ; she is not a great beauty; and she is not the
of woman who would appeal to the tathe mob. In addition, she had several physical disabilities to fight before she could become a popular favorite. Net. through sheer intelligence, she has handled her career in a way that has created a decided demand for her servi* ami that has won her a very definite fan following. /
Louise Fazenda's knowledge of life
and people gives her a quality of
sympathetic intelligence second to
none.
Constance Bennett is Mr. Mook's
first nomination for brilliance in
Hollywood.
Ann Harding is still another
who falls almost into the super
i intelligent class. Recently, while
praising her ability as a stage acI wrote somewhat disparagingly of her chances for su< on the screen. Unfortunately I had just seen "Her Private Affair" previewed, before "Paris Bound" and other pictures she has made. A fan wrote to me. "Look again. Mr. Mook. and see beneath that 'destructive coiffure' of which yon so evidently disapprove, the fearlessness, tenderAnd the fan was right. Since writing that article I have had the plea* meeting
Miss Harding and talking with her. and I have had conversations repeated to me in which she participated. All of it indicates a clear stratum of common sense. She is probably not known well enough to be called "the most popular woman in Hollywood." but I doubt if there is a woman in town who is better liked, or more admired, among her own circle of acquaintances than Ann Harding.
She cares nothing for dress, and offscreen slouches around in clothes that are the despair of her modistes. Vet she has intelligence enough to know that clothes are a very necessary adjunct to success on the screen, and she huys gowns in the hest possible taste or her pictures and wears them with an ease that many a clotheshorse might envy. [Continued on page 104]
Photu by Alexander
Common sense is at the bottom of Kay Francis's intelligence.
and intelligence in those eves