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The Future of Melody Films
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nt. Indeed, "Rio Rita," the film, virtually put "Rio Rita," production, out of tl
running when it tried to play through tl country about the time the film wa
( me hears no ill re| her, about
ind that was of a n* musical ordi e that it proved po]
lar is supplied by the re-signing of Tibbett, the star, for other pictures by MI. at a jump in salary.
I [igh hopes an also held for ti ■ John McCormack's "Song o' M> Heart," in the ultimate reckoning, even though it may have been no whirlwind of a cash magneto to date.
In passing, one might mention that the public also liked the musical qualities of "Gold Diggers of Broadway." Even though th< had to listen to Nick Lucas's voice every half red. the effect wasn't killing to the production. Furthermore, this him gained a huge number of critics' votes in a trade magazine.
Take the little matter of the songs themselves. What more popular than "CI • "It Happened in Monterey," "Happy I1 "Dixiana." "Livin' in the Sunlight; Levin* in the Moonlight," "You Brought a New Kind nf Love to Me." "A Little Kiss Each Morning: a Little Kiss Each Night," "My Sweeter Than Sweet." "Ragamuffin Romeo," "Song of the Dawn." "How Am T to Know?" "1 "My Love Parade," "Should I?" 'Tuttin' on the Kit/." "In My Little Hope Ch< "Tip
Through the Tulips," "Cryin' for the Carolines." "Kiss Waltz." "Song of the Flame," and "The Moon Is Low
Practically all these have heen one hundred per cent Dingers with the dancing, radio-listening and jazz-playing crowd. They have gladdened the night dubs, the cabarets, and the family hcarthsidc. They have hecn warbled, screeched, blued, yodeled, for all I know — and incidentally sung — in the inevitable fashion the jazz knock-out. No question but that the films are supplying a nation with syncopation — and that many of their biggest melody winners are carrying gavety into the restaurants and homes even of Eur
The music of the musical picture has gone over: why should the musical picture itself flop? That's the neat little puzzle that folks in movieland have heen trying to solve.
Of course, it isn't such a hopeless flop as it looks on the surface. There are many pict;: in which songs will be rendered this year, take 'em or leave 'em. Five per cent of the hig total of productions, means a very fair number. The output will come near being thirty or forty pictures, all told, which are musical. But from the outlook they will he different entirelv from : n a year i
First of all. there will come such carefully and conscientiously produced operettas "Children of Dreams" and "Viennese Nights." These have been written by Sigmund Roml
and Oscar Hammerstein. Jr. The former sponsible for such hig hits of the stage as "Blossom Time." "The Student Prince." and "The Desert Song."
Marilyn Miller appears in "Sunny." a musical comedy of accepted form, but the melodies are superior to Tinpan Alley compositions.