Picture Play Magazine (1934)

Volume XXXIX MONTHLY Number 5 STREET & SMITH'S YEARLY SUBSCRIPTION $1.00 PICTURE PLAY SlNGtE COPIES, 10 CENTS CONTENTS FOR JANUARY, 1934 The entire contents of this magazine are protected by copyright, and must not be reprinted without the publishers' consent. FRONTESPIECE: The Show Must Go On Lilian Harvey in an ecstatic pose from her latest film, "I Am Suzanne." SPECIAL ARTICLES: Genius Repeats Itself .... Madeline Glass . A gifted writer sees in certain stars of to-day the reincarnation of celebrities of the past. Up From Smiling Ads .... Evelyn Williams Amazingly illustrated with old photographs, this article tells how favorite players got their start in professional life. The Girl They Talk About . . . Judith Field Who is she? Joan Crawford, of course. This upon letter gives her wise counsel. Marriage Hasn't Changed Him . . Whitney Williams The marital partnership of George O'Brien and Marguerite Churchill is based on true friendship. Halifax Honey Margaret Reid More about Ruby Keeler's character and background than you've ever read before. The Strange Case of Miss Morley . . Jeanne de Kolty . A year ago, with stardom a certainty, Karen Morley faded from view. Here is explanation of her disappearance. Why Stars Go Broke .... Myrtle Gebhart . Not the least reason is that they are overcharged for everything. Party Girl Goes to Work . . . Ben Maddox Ginger Rogers, once a gadabout, now is concentrating on a career — and is going over the top. Hell Over Hollywood .... Edwin Schallert . A humorous recital of the tiffs, quarrels, and feuds that keep the film colony boiling. Fourth of July Girl ..... Leroy Keleher Gloria Stuart, an intimate close-up of an intelligent, beautiful star. DEPARTMENTS: What the Fans Think Private opinions publicly expressed by readers. Information, Please ..... The Oracle . Careful answers to pertinent questions by one who knows. Hollywood High Lights .... Edwin and Elza Schallert Peaks of news and gossip in the cinema capital. Karen Hollis Pungently echoing what is said of stars in the metropolis. The Screen in Review .... Norbert Lusk A critical discussion of new films and performances. They Say in New York Addresses of Players . Where to write' to your favorite in Hollywood. ART GALLERY: Favorites of the Fans ........... Brilliant photographs in rotogravure of Ruth Chatterton, Herbert Marshall, Frances Rich, I'lorine McKinney, Dorothy .Ionian. Dorothea Wieck, Charlotte Henry, Rubj Keeler, and Gloria Stuart. PREVIEWS: Glimpses of Future Films Prerelease stills of "Blood Monev," "White Woman." "Only Yesterday," "Beautiful," "Broadway Through a Keyhole," "Hoopla." and "If 1 Were Free." 11 12 14 16 18 27 30 32 36 40 42 6 8 28 34 38 66 19 44 . publication Issued by Street & Smith Publications, Inc. 79-89 Seventh Avenue, New York, N. Y. Georce ('. Smith Jr., i' 0 montl v Gould, Vice President p.nd Treasurer; Artemas Holmes, Vice President and Si ' 19 eet .*. Smith Publications, Inc . New York. Copyright, 1933, by street .V smith Publications, Inc.. I Britain. Entered ;< s Second-class Matter, March 6, 1918, :it the Post Office at Now York, N. Y.. under Act of I . of March ::. 1879, Subscriptions ti ' Dom, ReDUbllc, Haiti, Spain, Central an,! South American Countries The Gulanas and British Honduras, $1.25 per year. To Canada, $1.20 per year. To all ether Foreign Couutiie . Including The Gutanas and British Honduras, $1.70 per year. What Hollywood Won't Forgive Hollywood will forgive most things. Things for which another community would cast you into an ignominious outer social darkness are regarded with amused tolerance in the film colony. But there are things that Hollywood will never forgive so long as a camera turns within her city limits. What are these lapses, these indiscretions, these sins? And who are the sinners? Helen Louise Walker knows and she will tell you in next month's Picture Play. She names names, she gives facts, she tells the truth amusingly, wittily, and adds one more brilliant article to Picture Play's credit — and the enjoyment of its readers. We do not accept responsibility for the return of unsolicited manuscripts. To facilitate handling, the author should incloso n self-addressed envelope with the requisite postage attached. STREET & SMITH PUBLICATIONS, INC., 79 7th AVE., NEW YORK, N. Y. What Repeal of Prohibition Will Mean to the Screen There'll be a change in pictures all right. More especially, there'll be a change in manners, morals, and in — yes — drinking! In dressing, too. Women's clothes will be more formal, more elegant, and more men will wear tails when they are seen with girls at night. With cocktails no longer illegal, their use will be freer in films and more will be required for the heroine to become exhilarated, desperate, uninhibited. Then, too, hulking he-men like Wallace Beery no longer will get tipsy on a single swig, as he did in "Tugboat Annie." James Roy Fuller humorously describes what the New Year will bring in the first flush of repeal of the Eighteenth Amendment. Another unusual item in Picture Play for February. Don't miss it!