Picture-Play Magazine (1934)

65 Love— Just a Racket Continued from page 53 by every newspaper, is the happy news that Lupe Velez and Johnny Weissmuller are together again. The darlings ! "We fight and we fight and we fight," Lupe was quoted as moaning, with photographs airmailed straight from the battle front. "We will have a trial separation for two weeks, Johnny and I, to see if we will divorce or go back together again." Ah, Lupe, my shattered nerves ! How was I to know that you and Johnny were even then dining at the Brown Derby, with all of Hollywood's cameramen and scribblers present to witness the reconciliation of two love birds separated for all of six hours! I'll know better next time. Lupe is an experienced hand at front-page romancing. The echo of her great "loff" for Gary Cooper was heard around the world. For three years, with not an outstanding performance to her credit, Lupe was hot newspaper copy. Do you recall the romance Lilian Harvey cooked up between Gary Cooper and her own petit self? It made her name known to American audiences prior to the release of her American-made pictures. She sent herself orchids and looked coy when gullible persons mentioned Gary's name. All the time she was engaged, and very much in love, with Willy Fritsch, a German star. But who, in America, bad ever heard of Willy? And who had not heard of the tall, lean Cooper who seemed so irresistible to the feminine half of Hollywood? Toby Wing proves she's got ideas by looking mysterious and saying nothing when some one tries to get her to admit that the diamond flashing on the finger was given to her by Maurice Chevalier. That's the impression she allowed to make the rounds, unchecked. Of course, a gentleman can't call a lady a liar. Particularly if he is also a gallant Frenchman. Particularly if it's also good publicity for him while he is vacationing in his homeland. What barm is there in a divorced actor being linked with such a pretty girl as Toby? It's much better than having the fickle public forget one. For quite a while Ginger Rogers was known more because she was Mervyn LeRoy's girl friend than for her infrequent screen appearances. They were photographed everywhere together. Swimming, playing tennis, hiking, dancing. And I'll bet you've never seen J'aulette Goddard on the screen, though you know immediately her name is mentioned that .she and Charles Chaplin arc inseparable. That just shows what a romance will do for a girl's career. She'll he Chaplin's leading lady in his long-awaited film. And Charlie doesn't have to waste any money on a press agent for Paulette. She is already famous a^ his fiancee ! Maureen O'Sullivan's career was dying a slow death when she attached herself to James Dunn. You don't catch me insinuating that Maureen knew Jimmy's rapid-change romances were good for plenty of black words on white paper. Maybe she was just waiting for Johnny Farrow to return from England. But the romance zcos short-lived. It did get heaps of space in the dailies. And Maureen is back with Farrow. And she has had better roles since that flurry of publicity. Figure it out for yourself. Perhaps I shouldn't mention this since Russ Columho was an innocent victim, and he's such a swell guy, but I have to prove that hearts are pawns when Hollywood fame is the goal, don't I ? Columbo's overambitious manager was to blame. When Garbo was dashing about New York eluding Walter Winchell and the other nosey boys, Russ was singing at a hotel. The battle of the crooners, Columbo and Crosby, had petered out as publicity material. That old wail, "What to do?" Then the idea worthy of a star press agent ! Daily, Russ received telegrams bearing Garbo's signature, flowers bearing Garbo's card, telephone calls from a woman with Garbo's husky voice. Our sharpest press representatives were completely taken in, even as was the victim. For Russ wasn't let in on the hoax. How was he to suspect such a deception? Of course it couldn't last. Maybe the florist was one of Winchell's spies or something, but the stunt was exposed and Russ and his manager parted company soon after. Russ is appearing in pictures now. Though he was ignored as a crooner, as Garbo's radio lover, he hit the Hollywood headlines and the eyes of the casting directors. Juggling hearts and sweethearts while worshiping at the shrine of publicity is a racket in Hollywood — and like most rackets, it pays. Let Me Show You How to Develop the Full, Rounded Bust now all the vogue w 1 1 "i be i n ba 1 1 a ed by a form? Nun you ran actuallj lili out your bust to lovely shapeliness. Simply apply my marvelous new treatmenl at home. Watch your breasts grow full, round and beautiful. Send foi Free Offer now. JUST SEND M and 1 wll i YOUR NAME id cor il you fnll information I rnmo FREE! P i forwardirtR chawes. Your package will be mailed in plain wrapper. Writ. today enclosing only 10c. MARIE DUNNE. Dept. T-8 122 Fourth Ave.. New York. N. 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