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How They Have Changed
Madame Petrova has found a better way of thrilling the public than by wrecking trains.
thrill variety. The line of demarcation must be clearly drawn between these players and those who had been film favorites since the beginning, in order to more forcibly stamp upon the minds of the public the fact that the introduction of these celebrities meant a new era in film production. Moreover, the stars themselves, with few exceptions, would have rebelled at the idea of casting aside all the art which their experience on the stage had developed in order to provide shivers for the public.
So the powerful dramas which had proven successful on the stage, were adapted to the requirements of the screen, and the stellar roles were intrusted in many cases to those who had made them famous on the stage. The appearance of these stars, and the presentation of well-known plays on the screen, attracted a new audience to the motion-picture theater — those who had previously scorned the "movies," as
they were pleased to call them with contempt.
But there were very few houses which were suitable for the presentation of these bigger pictures, and into which the newcomers were willing to go, and, as a natural result, "legitimate" theaters were taken by the film men for the exploitation of these features. As the consequence of this step, enterprising men who foresaw that the motion picture was more than a passing public fancy, and realized that the business was gradually molding into permanent form, invested millions in the erecting of great motion-picture playhouses or renovated suitable theaters.
Hence, it may truthfully be said that the progress of the film industry has been due to natural and healthy growth, in which film, theater, and public have all reacted one upon the other in gradually building up new standards, and in advancing the ideals of the producers.