Picture Play Magazine (Mar-Aug 1916)

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304 Screen Gossip Mary Pickford. "Poor Little Peppina." The picture is Mary's first film to be released since the recent formation of the Mary Pickford Film Company, in which she is a part owner, and is likewise the longest feature in which she has ever acted. The story was specially written for Miss Pickford by Kate Jordan, and during its course she appears as a bootblack, a stowaway, a telegraph messenger, becomes mixed, up with a band of counterfeiters, attends school, blossoms into a beautiful woman, and ends by marrying the district attorney. Sidney Olcott directed the production, and Jack, Mary's brother, has a minor role. The use of that word "released" in the above item calls to mind the fact that a "fan," whom we had always supposed thoroughly familiar with film terms, asked us the other day just what was meant by the expression "release date." Here's the explanation, in case you are also wondering: Films are made at the studios as fast as they can be completed, but when the director begins work, he himself doesn't know just when the picture will be first shown to the public. After the film is all finished and the positive prints have been shipped out to the exchanges — which are the retail stores of the film business — a date is given on which the film can be released or rented to the first exhibitor or theater manager who wants to book it. This date is the release date, and the film cannot be shown until that date arrives, even though it reaches the city where it is to be time. shown several davs ahead of Robert Edeson is cast for the title role in the five-reel production of "Big Jim Garrity," adapted from the A. H. Woods play of that name. Mr. Edeson numbers among his support such people as Carl Harbaugh. who used to play in the Pathe productions of some years ago ; Lyster Chambers, who played the villain in "At Bay" ; and Eleanor Woodruff, known to film fans all over the country. Film fans all over the country* who have seen "'Peggy," the famous production featuring Billie Burke under the direction of Thomas H. Ince, have voted her one of the most charming actresses who ever came from the legitimate stage to filmland, and all of them will surely be storing up their dimes and quarters against the time' when the Randolph Film Corporation, a newcomer in the film world, will begin the release of its twenty-part serial, in which Billie Burke will play the leading role. The new serial has not as yet been named, but it will be a mystery , tale of absorbing interest, and the great majority of i t s scenes will be laid amid the homes of the wealthi e s t Xew York "smart set an unlimited opportunity to wear "Lucille" gowns and otherwise to dazzle feminine patrons of the pictures with the beautv of her raiment. Henry Kolker is to have the leading role op Burke.