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112
The Observer
all subjects put out during the week, and permitting him to use his own judgment as to which he desires to book and which he believes undesirable for his theater.
Some time ago it would have been considered quite impossible wTithin the trade to allow an exhibitor so much latitude in choosing his program, but the present-day motion-picture-theater manager understands his business thoroughly, and realizes that he must use all his intelligence in the pictures he is to present in order that his patrons will be pleased.
That the change which seems certain to occur will affect the present lengths of films is certain. There really is no reason why five reels should be regarded as the correct length for a feature. Many can be impressively made in three reels, while others should be put into nine or ten reels. We believe it will be a question of judgment on the part of the producers as to the worth of the material they are working with, and then we will be able to see pictures whose lengths are governed by their worth.
THE active . entrance of William A. Brady into the moticn-picture-producing world is an event of no small importance, and one which will undoubtedly be watched with more than passing interest by close students of the game. Mr. Brady has proven an unqualified success in handling the production of stage plays. He started with practically nothing, and forced his way to the top, where he was recognized as one of America's foremost producers.
Now he has taken over the management of the World Film Corporation, and is serving both as general manager of that corporation and general producing director for all concerns contributing.
He has many stars at his disposal, and many excellent directors on his staff. Mr. Brady has studied pictures for a long time in his quiet Avay, and undoubtedly the future will show the result of these things.
AT the present time in many parts of the country there is much agitation regarding the censorship of motion pictures; agitation which promises to bring on many legal battles between the censor people and the Motion Picture Board of Trade, which represents the film interests. We have watched the growth of the censorship movement for several years, and, as the popularity and stability of motion pictures increased, their enemies became louder in their protests against them. That legalized censorship is a failure has been proven in more than one place, but the "cranks" still insist that they have the right to judge the morality of screen subjects.
The basic idea of motion-picture censorship is unconstitutional, and time will bring but one result — the failure of all censor boards except, perhaps, a board of reviews operated by the manufacturers. The cranks will probably never disappear from the motion-picture field, and we confidently expect that this means we will learn of some select board of "butters-in" demanding that a local board of censorship be established at once to prevent the innocent children from walking from their homes and into the doors of motion-picture theaters where immorality unconfined exists.
Some One
Worth
Watching
C elisor ship Whys and \ Why Nots