Picture Play Magazine (Sep 1917 - Feb 1918)

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98 Screen Gossip tering, gorgeous galaxy of scintillating stars." Ethel Barrymore has a new director in "Red Horse Hill," her newest Metro picture, which is a film version of the novel of the same title by Sidney McCall. Frank Reicher is the man, and he comes to the Metro organization from the Lasky camp, where he directed such well-remembered Paramount subjects as "The Case of Becky," "The Black Wolf," and "For the Defense." Although Mr. Reicher's experience in motion pictures has been comparatively brief, he is possessed of a wondrous technique, acquired during the days when he was acting with Julia Marlowe, and later stage managing for Charles Dillingham, in the companies headed by Frank Daniels, Lulu Glaser, and other Dillingham stars. His last work on the speaking stage was as stage director for Henry B. Harris. In Miss Barrymore he feels that he has one of the most wonderful actresses that ever penciled an eyebrow, and is entering upon his work for Metro with an unusual degree of optimism. So we are waiting w i t h bated breath, as it were. Somebody once remarked that "Brevity is the soul of wit." William Fox, while possessed of no intention to be wTitty, undoubtedly believes in brevity, for a glance over the titles of recent Fox attractions shows that their titles have been unusually short. -v;,A Excepting the film\ ^\ ing of books in l| \ which the picture retained the original title, out of some thirtyeight five and six-reel Fox attractions, a total of only one hundred and eight words were used in the titles — an average of 2.8 words per film. Twelve of these thirty-eight pictures had titles consisting of but two words, sixteen used three words, and eight required four words. In explaining this strange brevity in the use of words the Fox organization declares that "the average picturegoer may not realize it, but a decision to see one of two films will depend usually upon which of them has the more appealing title. It is therefore necessary to consider psychology of human Ethel Barrymore, under the direction of Frank Reicher, promises to become more popular than ever.