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Screen Gossip
Bits of news from here and there in filmdom, condensed into a few lively pages.
By Neil G. Caward
AS usual, there's a brand-new film organization to mention this month. The new one has a most pretentious name. It's called De Luxe Pictures, Incorporated. It's capitalized at two hundred thousand dollars. Theodore C. Deitrich, who recently retired as advertising and publicity director of the International Film Service Company, Incorporated, is head of the new firm, and announces that it will produce only high-class photo plays, with Doris Kenyon as the star. In discussing his new undertaking, Mr. Deitrich says: "Both Miss Kenyon and I have decided that there is a growing demand for clean, wholesome, human-interest pictures. We propose to make this kind of pictures in five, six, and seven-reel subjects. Miss Kenyon will appear as the star in all of the first productions of the company, though it is our intention to take on other stars later, and present them in the manner in which Miss Kenyon will be presented. We have many splendid sto
ries on hand, which I have been gathering during the past two years. Two of the best-known authors of the day are under contract to provide other stories for Miss Kenyon. We expect to begin making our first picture in February or March, though we will not start until everything is shipshape. We are negotiating now for one of the bestequipped studios in the East, but some of our work will be done either in Florida or California."
Doris Kenyon is the first star selected by a new organization, known as De Luxe Pictures, Inc.
This business of being a screen star has its hardships along with i t s attractions. Take a recent experience of Mae Marsh, for instance. To see her on the screen in her latest Goldwyn production, "The Beloved Traitor," one might suppose she hadn't a care in the world — aside, of course, from those thrust upon her by the scenario. Yet the sad truth is that your little friend Mae had some terrific experiences while engaged in "shooting" that very picture. The company went to Sebasco, Maine, to get the sea