Picture-Play Magazine (Mar-Aug 1918)

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The Observer limited to the small scope of the stage. It may be that this famous actor will not be as effective on the screen as he is behind the footlights. Only the result of the test will tell. Certainly his wonderful talent should be recorded on film and made available to the people in the small towns who will never have a chance to see Warfield on the stage. Opera stars, when first approached by the phonograph companies, thought that they would cheapen themselves were they to have their voices recorded, but none of them feel so to-day. It took some little time to get the stage stars to look upon pictures seriously, but they finally came around to the broader point of view. The few now who have not yet acted before the camera probably will do so within a short time. ARTHUR BRISBANE, editor of the New York Evening Journal, was quoted once as saying, at a gathering of motion-picture people: "The time will come when the motion picture will be the greatest factor in politics, and then we newspaper editors will be back numbers and unimportant." Recent political campaigns make it seem as though that time were close at hand. Political parties urging the election of a candidate for any important public office these days invariably include the motion picture as a means of circulating their campaign propaganda. Mr. Brisbane in his speech said that in the political campaign of to-morrow we would view motion pictures in which we would see the city "boss" eating beans with his knife, enjoying the idleness of autocracy, and riding home in his big limousine, while the ordinary citizens swung from the straps of crowded subway trains and street cars. Possibly the to-morrow of which he spoke is the next step in the evolution of political progress, for the destructive film argument has not as yet been used. The constructive, testimonial kind, however, has worked wonders for candidates. Pictures have been made showing men who have been nominated for office performing the duties of their past positions, at home with their families, engaged in sports; and the display of these films has been very effective. During the few minutes required to project the film on the screen people were shown the candidate's appearance of ability, the honest and wholesomeness of his pursuits, and were convinced that he held the home as dear and sacred. Later on, we will probably see pictures with the undesirable traits of the opposition shown in contrast. It is done now in print, and there is no reason why the parties cannot be just as daring and more effective in the use of the motion picture. Screen and Politics