Picture-Play Magazine (Mar-Aug 1918)

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Fade-Outs 223 (From Webster's Revised Dictionary) Reserves, Police — Uniformed officers of the law called out (in full page advertisements) to keep agitated film fans from breaking down the front of a theater in order to witness certain film productions. Also comedy film gentlemen who swarm out of the police station as soon as the scenario writer runs out of ideas. — o — We admire the charmingly elastic qualities of our film trade paper criticism. Let us paraphrase : " 'The Boob's Revenge' is a whirlwind— a knock-out — the greatest motion picture we ever saw." — Motion Picture Globe, (carrying two pages of advertising.) " 'The Boob's Revenge' is an admirable effort — will draw good business." — Photoplay Gazette, (carrying one page of advertising.) " 'The Boob's Revenge' has excellent photography and a good choice of natural settings." — Screen Herald, (carrying ]/2 page of advertising.) " 'The Boob's Revenge' doesn't get over — hackneyed— won't help your box office." — Film Times, (carrying o page of advertising) . MORAL — You never can tell. — o — Our idea of a soft job: Interesting editors in photographs of the Keystone bathing comedies. Wrait until you see the ones we were interested in the other day ! IF LIFE WERE REEL HTHE actor would soon, invent some wrords If he had to live in a "set," With furnishings made of papier-mache, And paint that hasn't dried yet. No windowpanes — three sides to the room — No ceiling to keep out the wet; And they all of them can make softer "dough" Than the biscuits served in a "set." Matthew Allison.