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Dramatizing the Billboard
cross-eyed, and yet was strong enough to be worn alL season without tearing.
Bill grumbled, but he suddenly stopped hunching around in his seat when he saw that the industrial film had something to do with his business. It was all about those apples the man had asked him for that very morning. It showed where they were grown and how they were being advertised. Among other things, the film showed how fruit dealers could benefit by this advertising if they handled that brand of apples and displayed a card saying that they did. It showed ways of preparing the apples, too — apple pudding and dumplings and pies that might have come straight from mother's oven, but simple enough for a bride to make.
Then the man behind Bill and Jennie added the finishing touch.
"Gosh ! I'm goin' to get me some o' them apples !" he exclaimed as he got up to go.
"Me'n you both !" declared Bill with determination.
Now, this tale of Bill the fruit man was not taken from real life. The entire story, as I have told it, was used in a film made to exploit this special brand of apples. And it is through such films as this one, which combines a human story with a peep into the interesting features of a great industry, that our billboards are now being dramatized.
In other words, a new trick in making advertising films has been discovered. Advertising films, of course, are not new. They were first made years ago, way back in the beginning of the motion-picture business. At that time they were not very successful. The picture concern would go to a manufacturer and interest him in having a film made at his plant. The picture would be taken and delivered, and then the manufacturer would wake up to
You probably never heard of a ship hospital unless you happened to see the film from which
this was taken.