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Dramatizing the Billboard
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Romance and history were woven into the story of how these modern Betsy Rosses make
our American flags.
find that he had a film on his hands and no way to have it shown.
One picture-producing, company, however, set about to overcome that obstacle. Through its great chain of film exchanges it could guarantee distribution. But how could it get the exhibitors to show the pictures?
"Why, simply make the pictures so interesting that they'll be tickled to get them," was decided.
Nearly every industry, it was found, could be hooked up in some manner to everyday life. An order to make a film for a big electric company, for example, was executed in this way: A picture was taken showing a young wife who found the care of her house and her little girl too much for her; she battled all day with housework, and evening found her worn out, with no interest in dressing for dinner and entertaining her husband. He found fault with her, and they were headed
for matrimonial rocks when the doctor who came to see their little girl ordered the wife to the country for a rest.
Then hubby found out what housework was. The contrast between his office, with its dictaphone, electric fan, et cetera, and his home, where everything was done by hand, began to grow on him. Gradually he bought electric appliances for the house, decreasing and making enjoyable the housework, and his wife returned to find a brandnew home waiting for her.
That film was interesting because just about half the women who saw it were grinding out their lives on the housework treadmill, and they were all believers in the great American slogan. "If somebody else did it, I can!" Everybody profited by that film ; the manufacturer who had it made, the dealers who sold electric flatirons, washing machines, and stoves, and the women who bougfht them.