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Picture-Flay Magazine — Advertising Section
"THAT was the experience of one of our writers in Seattle, Washington, a few weeks ago. The theater was dark. Suddenly the spotlight was turned on the stage. A beautiful girl, accompanied by the
orchestra, started singing a ballad that set the heart-strings of the audience throbbing — full of tenderness and. love. At the end
of the song came a big burst of applause. The singer was compelled to repeat the chorus twice before the audience
would let her go. In writing of this experience, the writer said :
"No One can imagine how proud I was as I sat in my seat and heard Mr. Friedman's beautiful music and my lyric sung by the performer on the stage. The congratulations of my friends on the way my song was received, were worth more than money can buy. "
Why Don't You Write the Words for a Song?
First have a set idea and then tell the story in simple language as if you were telling it to a good friend. Read over a few of the popular songs — study the words and manner in which they are written — look around for new ideas and songs. The public is always on the lookout for something new. Publishers desire songs of two verses and a chorus, so do not make your poem too long. Remember the chorus is the title expanded, and it must contain the "punch;" a good chorus is worth more than a hundred verses. Literary talent is not required.
LEO FRIEDMAN
Our Composer
is one of America's most gifted composers and the author of many great song hits. Among his great successes are "Meet Me Tonight in Dreamland," the sales of which reached the enormous total of more than, two million copies. Others that reached into the million class were "Let Me Call You Sweetheart," and "When I Dream of Old Erin." Mr. Friedman writes music to words that causes them 'to fairly throb with feeling and musical charm. He has been styled "America's Favorte Composer," and properly so, for his melodies have reached the hearts of millions of the American people and made them sing.
The Chester Music Company's Plan
enables writers to have their words set to music and WE GUARANTEE PUBLISHER'S ACCEPTANCE on a royalty basis. Our guarantee of publisher's acceptance does not assure a song's financial cr artistic success. However, the royalty basis upon which your song will be accepted, is a long step forward for you.
You will understand that we are not music publishers, and that the Chester Music Company is in no way connected financially with any publishing business, nor is any employee of this concern affiliated with the song publishing business. The Chester Plan is a clean-cut and concise plan, that places at your disposal the services of a distinguished group of musicians in preparing your song for publication. Select any subject — lovepatriotism — home — mother or any other subject that has a true human interest. Send it to us and we will examine it without charge, and if our Lyric Editor finds your poem contains an idea for a song, we will tell you so or return your poem.
Remember y°u incur no obligation in sending us a poem for inspection. Why not try today?
Leo Friedman
CHESTER
Gentlemen:
MUSIC COMPANY
Room 235, 920 South Michigan Ave., Chicago, HI.
-Enclosed find poem entitled
for your inspection.
CHESTER MUSIC COMPANY
Room 235
920 South Michigan Ave. Chicago, 111.
Name .
St. Address.
{City
City State.
When writing to advertisers please mention Pictcre-Play Magazine.