Picture Play Magazine (Sep 1920 - Feb 1921)

Advertising Section Wild Bronchs and Busted Ribs Continued from page 49 observed to applaud this exhibition emphatically. He knows how difficult is the feat. Broncho riding, however, is the peer of all Western sports, and when Lambert Hillyer fired his revolver for the great event, a great shout went up. "Ride 'em, cowboy !" With all due respect to the boys who were picked to carry the colors of the good old U. S. A. to athletic victory at Antwerp, I know of two or three "unknowns" who hold the world's records for the one-hundredyard dash, the high and low hurdles, the broad and high jump, and even the quarter-mile — easily. This may sound like taking in a lot of territory, but the athletes I refer to are the boys who beat both a wild bucking broncho and a wilder and madder longhorn steer to, over, through, or under the aformentioned board fence of the contest arena in — absolutely nothing flat. Of course, these records were not officially recognized by the A. A. U., but Bill Hart had parked his plastered ribs and Will Rogers his gum right at the spot where this Olympic contest happened. Both gentlemen swear that the American athletic officials sure overlooked the champion sprinters, jumpers, and hurdlers. Lambert Hillyer, himself a recognized athlete of note in his collegiate clays, unintentionally acted as field judge, since he was mounted on his favorite horse, directing the riders coming out of the chutes into the arena. I speak with absolute knowledge of facts because, despite a feeling of personal modesty, I must lay claim to being one of the "unknown" champion athletes. Joe August, chief camera man, and Cliff Moran, "still" photographer, were the others. At vantage points all about the arena were the motion-picture cameras. Most of them were placed on high platforms just outside the arena near the horse corrals, overlooking the entire scene. Worked to the fever-point of enthusiasm by the thrill of the broncho busting, Joe August clambered down with his camera to the ground inside the arena. With another camera man, I jumped down alongside. Here it was that a carpenter, with rare presence of mind, knocked off the lower board of the fence with a hammer. In a few seconds all of us had need for that space. Mr. Hillyer fired his revolver, and out of the chute came a cowboy on a stick of dynamite better known as a broncho. Instantly the broncho spied us and down he swooped, Became An. Artist HIS wonderful new method makes it possible for anyone to learn Illustrating, Cartooning, or Commercial Art. Hundreds of our students are now making splendid incomes. And most of them never touched a drawing pencil before they studied with us. T The simplicity of this method will astound you. You will be amazed at your own rapid progress. 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