Picture Play Magazine (Sep 1920 - Feb 1921)

Advertising Section spondence of that nature, and fraud after fraud has been nipped, but rucked away in somewhat remote regions are towns that continue to be victimized. "Make these men show credentials," said this official. "Write to :he home office of whatever company he says he represents. The company will appreciate it, and lose not an instant in setting a citizen exactly straight. There could be no fraud if some one in every town thus approached would write such a letter." For the most part these frauds in theater erection and exhibition are conducted along the general lines of Valeport's experience. The methods may differ in detail, but in no case can one of these games be carried out successfully if the motion-picture company named by the gamester is notified. For the general information of readers, it might be stated that morion-picture producing companies rarely enter the field as exhibitors. They prefer to place films with local exhibitors rather than to erect theaters. Where sales prospects are bright, and local capital is shy, the companies sometimes advance capital and take mortgages in order to extend their business to a town which promises good returns. Thus a man posing as a representative of a company, as in Yaleport, who doesn't offer credentials and directs talk away from an)' such subject, should at once arouse suspicion. It is then your move. Write a letter. "Film-Star, Thy Name is Patience!" He was no mere wag who called Movies the '"Waities!" By Malcolm H. Oettinger THE biggest surprise to the person who visits a motionpicture studio for the first time is that most of the time is spent in — waiting. You probably have read in interviews that "The only thing that I object to is the tiresome waiting" but that mild statement doesn't begin to express the tedium of the daily studio routine. The photo-play world is a waiting world — and he who waits longest sometimes gets the ripest plums, and then again sometimes he doesn't. But every on* must wait, from assistant camera man to thousand-dollar-aveek lead: from the impetuous young juvenile who is fast losing the marcel in his hair to the meanest extra collecting five dollars a day. It's 9o (77 P I RE face powder cannot injure the most *■ delicate baby skin. The trouble is, too many powders are made in the old-fashioned way, with rice powder. Rice powder is starchy, and, like bread flour, it is quickly turned into a gluey paste by the moisture of the skin. This paste clogs the cuticle, swells in the pores, causing enlarged pores, blackheads and pimples. A specialist makes a harmless powder by using an ingredient doctors prescribe to heal the skin. Every time you apply this improved powder you give your complexion a real beauty treatment. There is a thousand dollar guarantee of purity printed on the box, certifying it does not contain white lead, rice powder or any harmful substance. This guaranteed pure powder is called La-may (French, Poudre L"Ame). Because it is pure and harmless, La-may is now used by over a million American women; it is now the most popular complexion powder sold in New York. Women who have used even the most expensive face powders say La-may stays on better than any other; they say they cannot buy a better powder anywhere at any price. There is also a La-may Talcum that prevents the souring of perspiration. T' inish this sketch! Do you Eke to craw? Do vcu want to become an Hlnstrator? Then try your Hand at this sketch of Kardirig and see what you can do. Newspaper illustrators make big money drawing cartoons. Some cartoonists receive salaries as large as the president's. You may be one of those who can become a highly paid professional cartoonist, Thrcugh the Peierai Course in Applied Cartooning, ~or? than forty of America's great^t cartoonists, mcinding Sidney Smith, Clare Briggs, i-rank King, and many others will help YOU become a professional. We'll Send You "A Road to Bigger Things." If you are serious about developing your talent for drawing finicS this sketch, and send it to as with six cents (6c) in stamps, stating your age and occupation. We will immediately mail you a copy of "A Road To Bigger Things" which describes the Federal Master Course in detail. ,?Jf^ral Seh°oI.,S? APP.tied Cartooning 'From McCulcheon Cartoon 02022 Warner iiuildmg Minneapolis, Minn, [ in Chicago Tribune YOU WANT J.N SEA FAR CR RANCH ON LV 99 Cents ACHROMATIC TELESCOPE MADE TJTON NEW SCIENTIFIC PRINCIPLES. Positively such a good Telescope was never sold for this price before. Eastern Telescopes ar» made by one of the largest manufacturers of telescopes in America: we control entire production; measure closed S inches and open over 21.4 feet m 4 sections. They are nicely brass bound, with scientific-ally ground lenses. Guaranteed by the maker. ETery sojourner in the country or at the seaside resorts should certainly secure one of these instruments, and no farmer should "be without one. 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