Picture-Play Magazine (Mar-Aug 1921)

Advertising Section What 1921 and Paramount Pictures have in store for you 1 QOI is going to be a banner year in Will the motion picture industry. The extraordinary Paramount Pictures to be released will alone make it such. AU through the past year, and all over the world, the immense plans of Paramount have been in preparation for your 1921 entertainment. 1921 and Paramount will give you a flaming new idea, a totally new and magnificent conception of what the screen can mean to you! Ideals plus immense organization— basis of Paramount Supremacy The basis of Paramount^ supremacy will continue to be one of immense organization both in production and distribution of motion pictures, and unlimited resource of talent, money, physical equipment and imagination. Paramount has enough studios and producing plants to equip forty ordinary motion picture companies. The chief of these studios are in California, New York, and London, England. The whole world-wide producing organization of Paramount Pictures proceeds on a basis of assured success for the photoplays produced. That is, thousands of theatres in fifteen civilized countries are waiting and eager to show them, and their audiences to see them. Only Paramount organization can give Paramount quality Neither time nor money, neither endless trouble nor terrible hazards of physical danger and difficulty, are spared to achieve striking results. In some Paramount Pictures in 1921 you will see The Alps, for example, as mere items of the staging of a single scene. If the tropics are required, or the arctic zone, the tropics and the arctic zone you will get. In other 1921 Paramount Pictures you will see whole groups of great stars in the same picture. One instance of many: in the cast of "The Affairs of Anatol," the play by the great Viennese dramatist, Arthur Schnitzler, directed by Cecil B. DeMille, there are no fewer than eight stars: Wallace Reid, Gloria Swanson, Elliott Dexter, Wanda Hawley, Bebe Daniels, Agnes Ayres, Theodore Roberts and Theodore Kosloff. All this galaxy of talent in one Paramount Picture, and there will be 104 of them in 1921 for you! 1921 will carry on the great national success of Paramount as represented by the high watermark it touched during the National Paramount Week in September, 1920, when more than six thousand American theatres showed nothing but Paramount Pictures, and sixty-seven cents of every dollar that was paid to enter motion picture theatres was paid to enter those theatres which were foresighted enough to have Paramount. Foresighted is right, because there was not a single print of any Paramount Picture, not a single, solitary reel, that was not working. The people were out for Paramount then as they will be throughout 1921. Greatest authors of Europe and America writing for Paramount Pictures In addition to the most successful American directors, dramatists and novelists, who are naturally attracted by the sheer artistic supremacy afforded their work by the Paramount equipment, it is now history that the greatest dramatists of Europe, men of immortal fame, are working and devising subtle new plots for Paramount. Some of them have already arrived over three thousand miles of ocean to collaborate more closely with the Paramount producing organization for your delight. Paramount is the name which has enrolled Sir James M. Barrie, Henry Arthur Jones. Edward Knoblock, Sir Gilbert Parker, Avery Hopwood, Elinor Glyn, Sir Arthur Wing Pinero, Joseph Conrad, Cosmo Hamilton, Arnold Bennett. Paramount is the name of the organization which affords the greatest scope for the greatest directors, men of the stamp of Cecil B. DeMille, William DeMille, George Fitzmaurice, George Melford, William D. Taylor, Hugh Ford and Charles Maigne. Distinguished artists and connoisseurs of stage design, such as Penrhyn Stanlaws and Paul Iribe (the great Parisian designer), contribute their special talent to Paramount. In short, it is a fact that Paramount utilizes the services of all sorts of skill and craftsmanship whose function ordinary picture producers are not even aware of. Paramount spends more on the perfect titling of great feature pictures than some producers spend on the whole job. Paramount has a special Fashion Atelier in Paris so that the women in the audience of your theatre shall get le dernier cri in gowns and hats with every Paramount Picture. See Paramount Pictures and you see the new Paris styles first. Paramount has first call on the greatest American stories in the greatest American magazines when the stories are suitable for the films. Every form of printed or spoken drama that might be suitable for Paramount Pictures is examined. Everything useful published in Italian, Spanish, German or French is steadily translated. Synopses are made of every stage play produced in America, Paris, Berlin, Vienna, London and Rome. No one else can give the exhibitor or motion picture enthusiast half as much. It all comes down to immense organization, and Paramount has it. Every 20th person you meet in the street today will see a Paramount Picture today! The simple way to tell a good theatre Not a good theatre anywhere but books as many Paramount Pictures as its patrons can throng to see! Counting foreign theatres, over one hundred million people paid to see Paramount Pictures in 1920. Your cue is — find the words "A Paramount Picture" in the newspaper advertisements of your theatre, or in the lobbies or on billboards. Find them, before you go in, for that ahvays means a great show and a crowded house! (paramount (pictures V FAMOUS PLAYERS ~LASKY CORPORATION ; Some of the coming PARAMOUNT PICTURES Roscoe ("Fatty") Arbuckle In "Brewster's Millions" Dorothy Glsh in "The Ghost in the Garret" Cecil B. DeMille's Production "Forbidden Fruit" Douglas MacLean in "Chickens" A Thomas H. Ince Production A Cosmopolitan Production "The Passionate Pilgrim"; with Matt Moore Charles Malgne's Production "Th8 Kentuckians," by John Fox, Jr.; with Monte Blue Ethel Clayton in "The Price of Possession" A Hugh Ford Production Dorothy Dalton in "The Teaser" Thomas Meighan In "The Easy Road" A George Melford Production "The Faith Healer" William Vaughan Moody's famous play: with Milton Sills and Ann Forrest A Cosmopolitan Production "Buried Treasure"; with Marion Davles Roscoe ("Fatty") Arbuckle In "The Traveling Salesman" A Robert Z. Leonard Production Mae Murray in "The Gilded Lily" Sir James M. Barrie's "Sentimental Tommy" A John Robertson Production Sir James M. Barrie's "What Every Woman Knows" A William DeMille Production Wallace Reid in Frank Spearman's Story "The Daughter of a Magnate" Sydney Chaplin in "King, Queen and Joker" A Sydney Chaplin Production A Hugh Ford Production "The Great Day" The Famous Drury Lane Melodrama A Famous-Lasky British Production A Famous-Lasky British Production "The Mystery Road"; with David Powell By E. Phillips Oppenheim Thomas Meighan in "The Quarry" A Cosmopolitan Production "The Manifestations of Henry Ort": with Matt Moore A George Melford Production "You Can't Fool Your Wife" By Hector Turnbull A George Loane Tucker Production "Ladies Must Live" By Alice Duer Miller A Hugh Ford Production "The Call of Youth" By Henry Arthur Jones A Famous-Lasky British Production A Cecil B. DeMille Production "The Affairs of Anatol" By Arthur Schnitzler Roscoe ("Fatty") Arbuckle in "The Dollar a Year Man" A Famous-Lasky British Production "Appearances," by Edward Knoblock A Cosmopolitan Production, "Love Piker" Douglas MacLean in "One a Minute" A Thomas H. Ince Production A William D. Taylor Production "The Witching Hour"; with Elliott Dexter By Augustus Thomas Wallace Reid in "Free Air" By Sinclair Lewis Elsie Ferguson in "Sacred and Profane Love" By Arnold Bennett Wallace Reid in "Watch My Smoke" Gloria Swanson in "Everything For Sale" A William DeMille Production of an original script by Edward Knoblock Gloria Swanson in a new story by Elinor Glyn A George Melford Production Dorothy Dalton in "The Money Master" By Sir Gilbert Parker A Cecil B. DeMille Production of an original story by Avery Hopwood Author of "The Gold Diggers"