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16
Advertising Section
Actual photograph of white satin chemise and petticoat and black silk lace hose after 60, 4S and 36 washings respectively. Garments and statements of original owners on file in the Procter i3 Gamble offices.
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with easy directions for the care of fine silks, wools, and other fabrics too delicate for the regular family wash. Address Section 47-LF, Dept. of Home Economics, The Procter & Gamble Co., Cincinnati, O.
Satin Undergarments and Silk Lace Hose still lustrous and lovely after 36 to 60 washings apiece —
your silk clothes should give equally long service
WHEN the photograph above was taken, the white satin chemise had had sixty washings — the satin and lace petticoat forty-five — the fragile silk openwork hose thirtysix — yet every one of these garments looks as if it would stand as many washings again. All were washed with Ivory Soap Flakes exclusively.
Ivory Flakes works so quickly that it is no trouble at all to rinse out a silk garment right after each wearing. This prompt washing prevents soil and perspiration from drying into the fabric and rotting the silk.
Ivory Flalces purity (it h^s the same freedom from
injurious ingredients that makes Ivory Soap unique) keeps silk from becoming brittle and losing its lustre, no matter how often it is washed.
Ivory Flakes makes such rich suds that it easily soaks garments clean, thereby preventing silk threads from roughening or splitting as they would in just a few washings with ordinary soap.
An Ivory Flakes bath for a piece of fine lingerie, a delicate blouse, or a pair of silk hose, takes just a few minutes in the bathroom washbowl. It repays you out of all proportion to the time you spend, in the added weeks and months of wear the garment gives you.
lYORY-oAP FLAKES
Ge?tuine Ivory Soap in Instant-Cleansing Form Makes Pretty Clothes Last Longer