Picture-Play Magazine (Sep 1923 - Feb 1924)

Advertising Section 97 What's This About Beauty? Continued from page 20 spectively of light or dark greasepaint and powder. Of course, none of them can accomplish any of these things without a lot of experiment. It's been their months, and mayhap years, of experience that have enabled them to cover up the casual flaw and do this effectively. The novice in the films will, of course, nearly wreck the camera during the first few tests that are made, no matter how handsome or beautiful he or she may be, because all the worst points will, in nine cases out of ten, register at the start, and if movie aspirants haven't a high camera type of beauty or distinction, it's a certainty that they'll never be able to photograph acceptably. To be sure, the studio horizon of beauty — or, more properly, suitable talent — is_ widening. The films can admit striking personalities that, by the conventions and the drawbacks of picture-making, would have been barred a few years ago. This affords an ever greater opportunity, perhaps, for the beauty of classic line, of whom Andree Lafayette, who plays in "Trilby," is an example. The tall girl is no longer in disfavor, as she was for so many years, either. Eleanor Boardman, who was seen in "Souls for Sale," and Claire Windsor, as well as Pola Negri, are more than the usual height. Beside, some of the old-time favorites of the pictures, who are small in stature, now wear gowns that give them more feet and inches than they naturally possess. The_ craze for youth, and youth alone, is showing some signs of abating, though, absolutely speaking, this has nothing to do with beauty. A person with a well-defined career is, however, often more valuable than one without a career at all. Such a person may afford difficult obstacles to the cinematographer, but succeed by virtue of a gift of personality. An instance of this was Laurette Taylor. ^ She had to use nineteen different kinds of make-up and undergo test after test, and she could never be filmed except with the utmost care, but still she made a great hit in "Peg O' My Heart." She was far beyond the age for an ingenue role, but she had "something," as they say on the lot, and that "something" got over appealingly to her audiences. Despite the fact that she has attained her maturity on the stage, she could probably go far in her acting for the silversheet in roles of a quaint and rather youthful tvpe. The technical improvement in the PREFERRED PICTURES Scenes from Wmw " SMothers-in-Law" m Uncounted Millions had Watched a Teakettle Boil BUT one day a man with a new point of view watched — and steam went to work for man. For years the public has been waiting for leaders with a new point of view in the production of motion pictures. Preferred Pictures is an organization made up of men who believed that finer, more entertaining pictures were possible. They took a new point of view. They held to the belief that no matter how great the stars, nor how able the directors, a great story was the necessary foundation for a great picture; that original plots, and fresh ideas, were needed. You received their first eight pictures and proclaimed them a success. And now comes" Moth ers-irt-Law," a typical Preferred Picture, a play sounding the very depths of human understanding. Gaston Glass, Ruth Clifford and Josef Swickard rise to heights in their interpretations. Edith Yorke, not a mother-in-law after all, but "only a mother with another child to love," will leave you with a suspicious tightness in your throat. You'll have, too, a firm conviction that mother-in-law, as well as dad and mother, should have her day on the calendar. Preferred Pictures are directed by Tom Forman, Gasnier and Victor L. Schertzinger. Following* 'Mothers-in-Law" the twonext Preferred releases will be "The Virginian" and" April Showers." They'll be shown in your city. Call up your favorite theatre and ask"When?" Distributed by PREFERRED PICT AL LICHTMAN, 'President PICTURES '"Produced by B. P. SCHULBERG Coming "The Broken Wing" by Paul Dickey and Charles W. Goddard "Mothers-in-Law" By Frank Dazey and Agnes Christine Johnston. "The Virginian" by Owen Wister "April Showers" by Hope Loring and Louis D. Lighton. "Maytime" by Rida Johnson Young. "The Boomerang" by Winchell Smith and Victor Mapes. "White Man" by George Agnew Chamberlain. "Poisoned Paradise" by Robert W. Service. "When a Woman Reaches Forty" by Royal A. Baker. "The Mansion of Aching Hearts" by Harry Von Tilzer and Arthur J. Lamb. "The Breath of Scandal" by Edwin Balmer. "The First Year" by Frank Craven. "TheTriflers" by Frederick Orin Bartlett. "Faint Perfume" by Zona Gale. "My Lady's Lips" by Olga Printzlau. cTs(pn> Showing "Daughters of the Rich" "The Girl Who Came Back" "Are You a Failure?" "Poor Men's Wives" * "The Hero" "Thorns and Orange Blossoms" * "Shadows" "Rich Men's Wives" URES CORP. 1 650 Broadway, New York