Picture-Play Magazine (Mar-Aug 1924)

Advertising Section 5 NEW PARAMOUNT PICTURES Produced by Famous Players-Lasky Corporation Adolph Zukor and Jesse L. Lasky present "DON'T CALL IT LOVE" A WILLIAM deMILLE Production with Agnes Ayres, Jack Holt, Nita Naldi, Theodore Kosloff and Rod La Rocque. Screen play by Clara Beranger. From the novel' 'Rita Coventry" by Julian Street and play by Hubert Osborne. Adolph Zukor and Jesse1 L. Lasky present THOMAS MEIGHAN in "PIED PIPER MALONE" By Booth Tarkington. Adapted by Tom Geraghty, Directed by Alfred E. Green. Adolph Zukor and Jesse L. Lasky present POLA NEGRI in "SHADOWS OF PARIS" A HERBERT BRENON Production. Supported by Adolphe Menjou, Charles de Roche and Huntly Gordon. Adapted by Fred Jackson from the play by Andre Picard and Francis Carco. "Written for the screen by Eve Unsell. Adolph Zukor and Jesse L. Lasky present "BIG BROTHER" by Rex Beach An ALLAN DWAN Production with Tom Moore, Raymond Hatton and Edith Roberts. "Written for the screen by Paul Sloane. Adolph Zukor and Jesse L. Lasky present Kate Jordan's "THE NEXT CORNER" SAM WOOD Production with Conway Tearle, Lon Dorothy Mackaill, Ricardo Cortez and Louise From the novel and play by Kate Jordan. Written for the screen by Monte Katterjohn. A Chaney, Dresser. Adolph Zukor and Jesse L. Lasky present "THE STRANGER" A JOSEPH HENABERY Production with Richard Dix, Betty^Compson, Lewis Stone and Tully Marshall. From the story "The First and the Last," by John Galsworthy. Written for the screen by Edfrid Bingham. Adolph Zukor and Jesse L. Lasky present "ICE BOUND" A WILLIAM deMILLE Production of the Pulitzer prize play by Owen Davis. With Richard Dix and Lois Wilson. Screen Play by Clara Beranger. Adolph Zukor and Jesse L. Lasky present "MAGNOLIA" A JAMES CRUZE Production with Ernest Torrence, Mary Astor, Cullen Landis, Phyllis Haver, Noah Beery. By Booth Tarkington. Adapted by Walter Woods. Adolph Zukor and Jesse L. Lasky present CECIL B. DeMILLE' S PRODUCTION "TRIUMPH" With Leatrice Joy, Rod La Rocque, Victor Varconi, Charles Ogle, Julia Faye, George Fawcett, Theodore Kosloff, Robert Edeson and Raymond Hatton. By May Edginton. Adaptation by Jeanie Macpherson. Adolph Zukor and Jesse L. Lasky present GLORIA SW ANSON in "THE HUMMING BIRD" A SIDNEY OLCOTT Production. From the Play by Maude Fulton. Written for the screen by Forrest Halsey. Adolph Zukor and Jesse L. Lasky present Zane Grey's "THE HERITAGE OF THE DESERT'" An IRVIN WILLAT Production with Bebe Daniels, Ernest Torrence, Noah Beery and Lloyd Hughes. Written for the screen by Albert Shelby Le Vino. A Reliable Quide to Screen Entertain' ment of Quality — the name Paramount! What is there to go by, after all, but one thing? Individual names and faces come and go, personal reputations wax and wane — where is there something lasting? The brand name, the leading brand name, is the lasting guide. In it is concentrated every imaginable form of responsibility— creative, artistic, ethical and financial. Paramount provides the great and lasting stage upon which every kind of screen genius and fame may rise. The best talent seeks the greatest resources and the greatest audiences assured by the name Paramount. Behind thescenesgoeson the hardest kind of creative effort, and the result is the wonderful spirit of screen romance identified always by the one name that lasts and leads. '1/ it's a Paramount Picture it's the best shoiv in town!" The State Theatre. Minneapolis, has a fine record of Paramount Picture presentations. Eunous Piayi rs-Lasky Corr I Willi PI I" 1 II p ill I 'l I