Picture-Play Magazine (Sep 1925 - Feb 1926)
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Advertising Section 99
Take a Year to Pay YOUR
IAMOND
WATCH E S ~J EWELRY
Send No Money Down !
$1 Deposit $3 a Month
Latest style, engraved and pierced 18 Kt solid white gold mounting, set with brilliant, blue -white, genuine diamond, which flashes and sparkles with the colors of the rainbow.
$3 Deposit $5.50 a Month
The 7 beautiful bluewhite sparkling, brilliant genuine diamonds comprising this big cluster are set in solid platinum in the handsome ring. It looks like a solitaire of large size
$1 Deposit $4 a Month
Extra fine quality, brilliant, blue-white, genuine diamond, full of fire and sparkle, set in artictically designed 18 Kt. solid gold ring, having 2 dark blue sapphires in shanks. Easily worth $75 00.
$1 Deposit $5 a Month
This is one of the most beautiful mounting we have ever come across It is exquisitely designed The gorgeously beautiful blue white diamond is full of fiery sparkling colors.
$5 Deposit $7 a Month
Extra large size cluster of 7 best quality fiery brilliant diamonds set in solid platinum in this beautiful mounting, which is engraved all around Has 2 dark blue sapphires.
$1 Deposit $5 a Month
Man's 14 Kt solid green gold heavyweight ring, attractively engraved in popular style, set with a genuine diamond that Hashes and sparkles in a most attractive and fascinating manner.
Special XM AS SALE!
Every reader of this magazine should come to us for their jewelry because we give the most for the money and treat our customers with the greatest of courtesy We were established 46 years ago and are absolutely reliable
LOWEST PRICES: EASIEST TERMS
Thousands of satisfied customers say this is so Our store is full of wonderful Xmas gifts, so is our big catalog
MONEY BACK GUARANTEE: FREE TRIAL
You get a gold bond full value guarantee with each purchase If you are not satisfied and-return the purchase, we return your money
YOU GET 8% INCREASE ON EXCHANGES
When you exchange a diamond for a larger one, we allow you 8% per annum more than you paid for it
$197.00 A CARAT
The greatest diamond values ever heard of Guaranteed genuine blue-white diamond. WORTH $325 A CT.
ORDER FROM THIS BARGAIN LIST
Carat S2S.00
% " $49.25
X " sss.ss
% " $73.75
V, •' $98.50
1
2
Carat.
$147.75 $197.00 $246.25 $395.50 .$394.00
$9 Deposit $9 a Month
Four sparkling bril liant small diamonds are set in the sides of this attractive ring The large diamond in the hexagon top is set off by 2 triangular dark blue sapphires
$1.00 Down 1.75 a Month
ELGIN or WALTHAM
Your choice of famous Elgin or Waltham movement in this full 12 size, attractively engraved, gold filled case Guaranteed a fine timekeeper It comes in a handsome gift case, and the gold filled chain and knife are included absolutely free
ires
$1 Deposit $3 A Month
Ladies small, fashionable wrist watch, 14 Kt. solid gold case, with 15 jeweled movement, set with 4 diamonds and 4 sapphires. Former price, $50 You save $13.
1 Deposit $4.50 a Month
Three large diamonds and 2 smaller diamonds and 2 triangular dark blue sapphires are set in this latest style, attractively engraved dinner ring.
14 Karat Solid Gold
$1.00 DEPOSIT $1.50 A MONTH
Stylish 14 Kt solid gold wrist watch with 15 jeweled movement Worth $30. Extra sterling silver bracelet free
FREE PREMIUMS
Every purchaser who answers this advertisement will receive from us absolutely free of charge, a choice of many valuable premiums. A list of free gifts will be sent to you when we receive the coupon. Choose premium you prefer
THIS IS THE MOST LIBERAL OFFER EVER MADE
We want to add thousands of new customers to our business this month and will give you a premium if you order from us.
WRITE FOR CATALOG
If you want something not shown in this advertisement, it is in our catalog Thousands of bargains in diamonds, watches, wrist watches, jewelry of all kinds, silverware, toilet sets, etc Mail coupon.
(STEBIING BIAM0NB&WCH CO.
Square Deal Credit Jewelers — Diamond Importers — Estab. 1879
1540 BROADWAY Dept. P-2046 NEW YORK ^
MAIL FREE PREMIUM COUPON
TEAR OUT AND MAIL!
SEND NO MONEY
STERLING DIAMOND & WATCH CO , Inc. 1540 Broadway, Dept. P-2046, New York, N Y
GENTLEMEN: I HAVE SELECTED NUMBER
I — I Please mail it to me by parcel post, COD the small 1 — ' deposit and I will pay the postman when he hands
me the package,
| I I enclose $ as a deposit to show my good
1 — 1 faith Please send the article size direct to
my home for me to wear on free trial. I — I Do not send any jewelry now but send your big bargain ' — ' catalog to me snowing thousands of diamond, watch,
jewelry, silverware and toiletware bargains for me to choose Send the List of Premiums so I can Choose My Gift.
NAME
LOCAL ADDRESS
CITY AND STATE