Picture-Play Magazine (Sep 1925 - Feb 1926)

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fx; For Wear in the Sunny South Warm-weather frocks, seen on the screen, that offer many hints of what the springtime styles will be. By Betty Brown NOT all of us can go South. 1 am one of those who cannot, but just because you may also be among the unfortunates who must stay at home and brave the snowstorms, don't think that this article has nothing to do with you, because it has. The wise girl knows that the gay sport costumes, the smart afternoon gowns,, and the colorful and frivolous evening frocks worn at the various Southern resorts are the first advance whispers of the styles which we may expect to see blossoming forth at the coming of the Northern springtime, and the girl who would be forehanded will do well to study the style tendencies of these warm-weather frocks even though the wind may be bowling and the thermometer hovering at the zero mark. The costumes worn by our screen stars at this time are often the best examples of this type of gown, for the excellent reason that many of the forthcoming spring productions are made in the South, and many are the screen celebrities who are to be seen, both at work and at play, at the various coast resorts south of the Mason and Dixon line. The gowns I have sketched in this number consist of a hodgepodge of sport, afternoon and evening styles, all of which, although seemingly simple in line and style, contain some new note or trick of line which will surely be seen in the real spring costumes later on. irlish gown seen at the top of this