Picture Play Magazine (Mar-Aug 1926)

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20 Do Clothes Make the "Yes," say women in overwhelming numbers, so Colleen Moore, Hampton and Natacba Rambova are all setting out to dazzle them By Helen The lack of enthusiasm among motion-picture stars for making films that feature fashion shows isn't due to any innate love of simplicity. It is the terrific competition they dread. This season's clothes war among picture stars is the most frantic ever waged. It isn't like a battle for acting honors, in which a girl stands or falls by her own efforts. It's a battle in which she is almost entirely dependent on others. Even a natural ability to wear clothes well cannot bring her supremacy if some one else has gowns of more effective design. It was all simple enough in the days when the competition for the most luxuriously dressed picture was merely a matter of spending money. Cecil De Mille's productions were sure to win then, hands down, or check books up, if A striking coat to be seen in "The American Venus." One of the distinctive gowns worn in the fashion show that forms a part of Paramount's film, "The American Venus." I AM so thrilled over making 'Irene,' I can hardly wait to start it," Colleen Moore exploded to me, with characteristic enthusiasm, when the production was first planned. "It's a marvelous part, of a girl who " And she was well launched on a vivid description. Occasionally I caught phrases about pathos, gags, big dramatic situations, thrilling climaxes, and all the other things drama lovers — if there are any — are supposed to be interested in. "Yes," I murmured, stifling a yawn, "but what are you going to wear?" The justly celebrated eyes flashed with anger; her expressive hands were flung out in a gesture of despair. "Oh, you make me tired! You're just like all the rest," Colleen wailed. "Like you, among others," I admitted ungraciously. "What do you do when you come to New York? Buy clothes. What do you think about two thirds of the time? Clothes!" A vehement denial from Colleen had no weight with me, so I shall not pass it along to you. She couldn't convince me that she wasn't more thrilled over the prospect of emoting in sleek satins, cunningly contrived by an artist, than she would have been if the role had required only custom-made ginghams. Any girl would have felt the same way. Natacha Rambova in a black velvet gown designed for her by Paul Poiret, who fashioned all her costumes for Iter next film.