Picture Play Magazine (Mar-Aug 1926)

Advertising Section 103 Now— a new and totally different way to remove cold cream A way that will double the effectiveness of your make-up That will combat oily nose and skin conditions amazingly That will make your skin seem shades lighter than before Please accept a 7 -day supply to try. See coupon below. Dressing the Part Continued from page 90 she still wears long, brown curls and fluffy, bouffant dresses ; but as she is a little large for the ingenue type, it is quite safe to predict that, in a relatively short time, the ringlets will find their way into a more mature coiffure. May McAvoy has recently bobbed her hair, but she hasn't joined the files of the flappers. Instead, she still maintains the ingenue effect in her clothes. Heading the flapper list, we find Clara Bow and Virginia Lee Corbin. They can always be depended upon to introduce the latest fad, either in clothes or accessories, into Hollywood. One might almost call them extremists. If a vague rumor drifts into Hollywood that skirts that have been trailing about the ankles are about to be shortened somewhat, one can be pretty certain that, in a day or so, Clara will trip through the studio gates with the most abbreviated of skirts. By the same token, when other girls are just getting used to displaying the calves, Clara or Virginia begin to hide theirs. When it comes to the actual cost of maintaining this stock in trade, probably there is no one actor in the business who spends as much on wardrobe as Adolphe Menjou — although Bobby Agnew runs him a close second. Menjou, in maintaining the title of the best-dressed man on the screen, has everything made to order. His shoes never cost less than sixty dollars a pair, and in one or two cases, they have run nearly to the one-hundred mark. His shirts range in price from fifteen dollars to fifty dollars. His ties, gloves, and handkerchiefs, all made to his measurement and with his name woven inside, come from a shop in England. In this business of "dressing the part," there are countless, less important requirements. For instance, early in Norma Shearer's career, she was told she had small eyes. On the screen, with proper lighting and skillful make-up, they appeared quite large. Casting directors who hadn't seen her work, but saw her only without make-up, told her she couldn't photograph well on account of her small eyes. From that time on, she never appeared in public before painstakingly applying a bit of make-up to those eyes. All of this was, of course, long before she came into the prominence which she now enjoys, but it illustrates what many other girls do daily to secure "bigger and better" screen roles. The ONLY way yet discovered that removes all dirt, grime and grease-laden accumulations in gentle safety to your skin MODERN beauty science has discovered a new way to remove cleansing cream. — a way different from any you have ever known. It banishes the soiled towel method that all women detest. It contrasts the harshness of fibre and paper substitutes with a softness you'll love. Now a test is being offered. Send the coupon and a 7-day supply will be sent you without charge. It will prove that no matter how long you have removed cleansing cream with towels, paper substitutes, etc., you have never yet removed it thoroughly from your skin . . . have never removed it properly, or in gentle safety to your skin. in. That is why your skin may seem several shades darker sometimes than it really is. It will combat skin and nose oiliness amazingly. For an oily skin indicates cold cream left in the skin. The pores exude it constantly. That's why you must powder now so frequently. That's why, too, imperfections often appear. This new way combats those failures of old ways. One day's use will prove its case beyond doubt. What it is The name is KLEENEX ... a totally new kind of material, developed in consultation with leading authorities on skin care, solely for the removal of cleansing cream. It is the first absorbent made for this purpose. There is no other like it. Exquisitely dainty, immaculate and inviting; you use it, then discard it. White as snow and soft as down, it is 27 times as absorbent as an ordinary towel; 24 times as any fibre or paper makeshift! Stops oily skins. Combats imperfections. Lightens the skin On the advice of skin specialists, women today are flocking to this new way. It will effect unique results on your skin. By removing ALL dirt and grime, it will give your skin a tone three or more shades whiter than before. That's because old methods failed in absorbency. They removed but part of the cream and grime. The rest they rubbed back K L€ € N € X Sanitary Cold Cream Remover Send the coupon Upon receipt of it a full 7-day supply will be sent without charge. Or . . . obtain a packet at any drug or department store. Put up as exquisitely as fine handkerchiefs, in two sizes: the Professional, 9xl0-inch sheets — and the Boudoir, size 6x7 inches. Boxes that fit into flat drawers of vanity tables ... a month's supply in each. Costs only a few cents. Kleenex comes in nty flat handkerhief boxes ,to fit your dressing table drawe r ... in two sizes: Boudoir size, sheets 6 by 7 inches . 35c Professionl , sheets 9 by 10 inches . 65c 7-Day Supply— FREE KLEENEX CO., P-p--4 167 Quincy St., Chicago, 111. Please send without expense to me a sample packet of KLEENEX as offered. Name Address ;