Picture Play Magazine (Mar-Aug 1926)

110 Advertising Section The ^Vivid oAllure of Colorful Youth glows in charming audacity from beauty's warm cheek! PERT ROUGE is the new compact expressly originated to reflect the fresh vitality of radiant youth. Its handmade texture is so satin-fine, that its ardent tints shade subtly into your own complexion. The colorlasts much longer, if applied directly to the skin. A little more rouge, after powdering, adds warmth to the flush. Shades for every complexion, day or evening wear, 50c. For permanent radiance, use Pert Rouge in cream form as a base for the compact. In shades to blend with the compact, 75c. Pert indelible Lipstick to match. 75c. Mail 12c. each for samhle of Pert compact rouge I I. Pert cream Rouge {Check rouge desired. ) ROSS COMPANY 247-D West 17 th Street New York Vert ftouge .98 S^ENSATWNflUAL^. Seoul HIGHEST QUALITY Linens, Percale*, Gingham** Voiles, Chambrays, Scrim Direct from the mills to you at enormous eaving. AH the very newest, popular patterns and finest quality material. Brand new, clean and fresh. Every piece 3 yards or more. Best value of the season. Each bundle worth double our sales price. K*>nrf A/rt JLTs*»*>«> Just your name and address. Pay postociu J»w invncy man on arrival only $1.98 (pluepostage). If you are not delighted with the splendid value simply send them and your money will be promptly refunded. QUALITY SALES CO., Dept. 409. wjggf. Enlarged Nosepores, Pimples, Blackheads, Red Nose, Oily Skin, Sallow Complexion and other miserable local skin affections will be quickly remedied and overcome with M. Trilety's A. B. A. Lotion, leaving the skin in a clean, clear and natural healthy condition. No sticky or oily substance, but refreshing and fragrant. Applied at night. A. 3-oz. bottle sent on receipt of $.75. Address M. Trilety. 76 W. U. Bldg., Bingharoton. N. Y. BiLheJanKing Of Your Town » Be popular. In demand everywhere. Have fun Earn your welcome. Charm your friends with youx SAXOPHONE Teach yourself, 3 free lessons give you quick easy start. Try any instrument in your own home 6 days free. See what you can do. Easy terms if you decide to buy. Send now for beautiful free literature. A postal brings details. Buescher Band Instrument Co. (4> 1511 Buescher Block Elkhart, Indiana The Movies Conquer New Worlds of Money Continued from page 53 the showing, not only from Los Angeles itself, but from all parts of Southern California, was enormous. It might have been expected that, alter so long a first run, the attendance at later showings would be deminished. However, approximately a year later, "The Ten Commandments" was revived at another theater at reduced prices, with five or six showings a day, and during its engagement of five weeks, fairly packed the audiences into the theater. This De Mille picture has only lately been given more general showings in suburban and small towns. There, is an example of a picture that has run through several different phases during its life before the public. Starting as a road-show attraction, it was then released for secondary runs, where these were possible, and also has eventually become a regular program picture. One finds the same thing applying to many other big pictures — notably, "The Sea Hawk," "The Thief of Bagdad, "Scaramouche," "The Cov ered Wagon," "The Iron Horse," and others that have been made during the past few years. Their life is not completely exhausted until four or five years after they are made. With "Ben-Hur," it is anticipated it may take from five to ten years for the film to run its full course. Many motion-picture fans are probably not aware, either, of the fact that large returns are now also reaped from pictures sent to Europe. Producers estimate that approximately one fourth of the money that they get in, particularly on big pictures, is received from this foreign trade. Motion pictures are recognizedly in better shape than they have ever been before, from a business standpoint. With the bigger pictures, particularly, a success can be very closely prophesied. The unexpected still happens occasionally, but as a rule the bigger companies are able to keep a constant check on what is popular, which enables them to display greater foresight as to what the public will want in the future. Hollywood High Lights Continued from page 72 Samuel Pepys in Hollywood. Saturday. — Up by eleven o'clock and after two hours' argument with my wife, did finally consent to take her to the Coliseum where, with seventy thousand other sharpshooters, we did passively view the expensive football bout between "Red" Grange and George Wilson, mighty heroes of the pigskin. Douglas Fairbanks, Chaplin, Anna O. Nilsson, Reg Denny, and many thousands of other film celebs all there devouring hot dogs and barking occasionally. Sunday. — To church with Ray Griffith where during prayers he fell to discussing plans for his comedy feature entitled "Fresh Paint." Methought it not the proper time nor place for such discourse and, noticing also the reproachful looks of Conrad Nagel, Louis B. Mayer and Wallace Beery, did ignore his twattle. After service I took him to task for his last comedy called "Hands Up/' upon which filmgoers have not placed their highest approval. Monday. — Up very betimes and to the parlor to play my lute, where was singing and playing, when my wife did come in great excitement, news being come that Katherine MacDonald is to replace Nita Naldi as the vamp in "The Desert Healer," which may give wi seer ackers a chance to sav 'twould be better to present the "fiery" Kate in "The Desert Cooler." Tuesday. — Comes report of a duel Valentino was to have fought with a titled suitor of the fair Vilma Banky, somewhere in France, because of his jealousy at seeing his beloved in Valentino's arms in "The Eagle," but think some press agents to have been at the root of the matter, so did attach little importance to it. Wednesday. — My indigestion being better, did attend a big feast given for Reginald Denny and his director, Bill Seiter, in honor of the premiere at a large theater of his comedy, "What Happened to Jones." I view his success with great content as Denny is a good boy with a smart business head, since he now has a contract which nets him over two thousand dollars per week. Thursday. — Much discourse of Jesse Lasky having a difficult time finding the right type of actor to impersonate Theodore Roosevelt in the historic film, "The Rough Riders," but since horsemanship means so much to the role, can think of no one better than the Prince of Wales.