Picture-Play Magazine (Mar-Aug 1926)

Advertising Section 101 60 Days Ago They Called Me BALDY Now my friends are amazed. They all ask me how I was able to grow new hair in such a short time. BOB MILLER and I had both been getting bald for years. We stuck together a lot — maybe it was for mutual protection. I guess between the two of us we tried every hair restorer known to man — salves, crude oil, mange cures, singeing, massaging. And as for ordinary hair tonic, we poured gallons of the stuff on our heads. But we might just as well have used brass polish. Then one day Bob left town — a business trip. Weeks ^passed. I Legan to wonder if I'd ever see him again. One afternoon at the office I heard a familiar voice — "Hello, Baldy," it said. I whirled in my chair and glanced up much annoyed. There stood Bob, grinning at me. "For Pete's sake !" I exclaimed, springing up. "Where have you been keeping yourself?" We shook hands. "Take off your hat," I suggested sarcastically. "Let me gaze on that 'luxuriant hair' of yours. I haven't seen it for weeks." "Luxuriant hair is right." he retorted. "I've got the finest growth of hair you ever saw !" It wras my turn to grin, but I didn't — I laughed out loud ! "Know any more jokes?" I said. Bob did not reply. Instead, he stepped back, swept off his hat and made a theatrical bow. I could scarcely believe my eyes. The top of his head, once almost as free from hair as the palm of your, hand, was covered with a brand new growth of hair — real, honest to goodness hair ! I was speechless. A New Way To Grow Hair "I've got something that's worth a million dollars to you !" Bob shouted, banging his fist on my desk. "It's wonderful — marvelous — miraculous ! I never saw anything like it in my life !" That night I went to Bob's house. The demonstration he gave me reminded me of the time I was initiated into our lodge. He sat me in a chair and placed a strange apparatus on my head and turned on the electricity. The treatment lasted IS minutes, during which time Bob talked to me. I never saw a man more enthusiastic in my life. "Don't forget," he concluded, "this proves ■what I say." And he ran his fingers through his new growth of hair with a triumphant flourish. At the end of the treatment, I rubbed the top of my head. "Well, Bob," I chuckled, "I don't feel any new hair." "Of course you don't," Bob came back. "But just you wait a while." On the way home I read a booklet which Bob had given me. It described a new method of growing hair — a method discov ered by Alois Merke, founder of the Merke Institute, Fifth Avenue, New York. It was the only treatment I had ever heard of that got right down to the roots of the hair and awakened them to new activity. I must confess I never before read such an interesting, helpful, honest book. Then I re called what Bob had said — how enthusiastic he had been. Bob was proof. I decided to send for the treatment immediately. I Get the Surprise of My Life Every night I spent 15 minutes taking the treatment. The first two or three days nothing happened. But I could feel my scalp beginning to tingle with new life — new vigor. Then one day when I looked in the mirror I got the thrill of a lifetime. All over my head a fine, downy fuzz was beginning to appear. I continued the treatments and every day this young hair kept getting stronger and thicker. At the end of a month you could hardly see a bald spot on my head. And after CO days my worries about baldness were Here's the Secret According to Alois Merke, in most cases of loss of hair the roots are not dead, but merely dormant — temporarily asleep. Now to make a sickly tree grow you would not think of rubbing "growing fluids" on the leaves. Yet that is just what thousands are doing, when they douse their heads with ordinary tonics, salves, etc. To make a tree grow you must nourish the roots. And it's exactly the same with the hair. This new treatment, which Merke perfected after 17 years' experience in treating baldness, is the first and only practical method of getting right down to the hair roots and nourishing them. At the Merke Institute many have paid as high as $500 for the results secured thru personal treatments. Yet now these very same results may be secured in any home in which there is electricity — at a cost of only a feiv cents a day. Merke very frankly admits that his treatment will not grow hair in every case. There are some cases of loss of hair that nothing in the world can help. But so many have regained hair this new way, that he absolutely guarantees it to produce an entirely new hair growth in 30 days or the trial is free. In other words, no matter how thin your hair may be, he invites you to try the treatment 30 days at his risk, and if it fails to grow hair then he's the loser — not you. And you are the sole judge of whether his method works or not. Coupon Brings You Full Details This story is typical of the results that great numbers of people are securing with the Merke Treatment. "The New Way to Make Hair Grow." which explains the Merke Treatment in detail, is the title of the vitally interesting 34-page book, which will be sent you entirely free if you simply mail the coupon below. This little book tells all about the amazing new treatment, shows what it has already done for countless others, and in addition contains much valuable information on the care of the hair and scalp. Remember, this book is yours free — to keep. And if you decide to take the treatment, you can do so without risking a penny. So mail the coupon now and get the surprise of vour life! Address Allied Merke Institute, Inc., Dept. 356, 512 Fifth Avenue, New York City. Allied Merke Institute, Inc. Dept. 356, 512 Fifth Avenue, New York City Please send me, without cost or obligation, in a plain wrapper, a copy of your book, "The New Way to Make Hair Grow." Name (State whether Mr., Mrs. or Miss) Address City .State