Picture-Play Magazine (Sep 1926 - Feb 1927)

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44 stkfford Meeson Anita Pomares , who answered Paramount's call for screen aspirants, found that her beauty did not register. HOLLYWOOD we shall always remember as the city of beautiful waitresses, soda dispensers, and cashiers. On every hand, or perhaps we should say on every face, you find peaches and cream complexions, big eyes and long, curling lashes. The whole place is filled with feminine pulchritude. One day, when we were shopping, we commented on this to one of the men who is terribly important out at Universal City. "Why," said we, "do all these peaches grow out here, and why, in this the Mecca of the cinema world, are they left hanging on the branch — blushing unseen ?" "They," he replied, "are the young women who never went back home after learning that they could not have careers as cinema artists. Peaches do grow in California, but these particular ones did not." "Then where did they come from?" we inquired incredulously. "Out of the everywhere into the here. A lot of them are beauty-contest winners and others are just misguided young women who listened to their friends. Every girl has a lot of friends. Pretty girls have more than others, and all their friends are constantly pointing out that Mary Pickford has made a million dollars in the movies and that 'You, my dear, are much prettier than she is.' "You see, nobody can tell, by looking at a photograph or even by looking at the girl herself, whether she will screen well. If the producers could learn to spot them with the naked eye, all would be well. But even the most expert camera man cannot tell why a living beauty ofttimes becomes a celluloid fright." "Then," we said with conviction, "they should ask us women. ■ We They Had Beau When put to the test of the motion-picture camera, pected flaws and prove that coloring often misleads By Harriette know ; and it is so simple ! But I'll admit that no man can tell the difference, because just as soon, as he is attracted by a young woman he thinks it is because she is beautiful. As a matter of fact, she seldom is beautiful. Beauty may be in the eye of the beholder, but in choosing candidates for the screen one should remember that it should be in the eye of the camera." "Well," said the terribly important man from Universal City, "look at that lovely creature over there selling soap and perfumes. Her hair is red and her eyes are blue; sugar is ! sweet and so is she. Now, isn't she the world's m o s-t perfect beauty? Wouldn't you give her a chance if you were a director ?" "No, and I can tell you why, too. Her beauty lies in her coloring. That is so often the case, and no producer seems to remember it in picking his screen candidates. Very few, you know, produce in natural colors. Yet a producer will tremble with anticipation and artistic fervor when he sees a peachlike cheek, a wavy red head, and a set of fringed eyelashes. Peachlike cheeks appear overplump on the screen ; red hair, naturally wavy, looks the same as black hair marceled ; and one touch of mascara makes all lashes kin." Blanche Sweet seemed a good beginning for a film career. Doesn't Josephine Paretto remind you of Irene Rich? Photo by Captain Stu.