Picture Play Magazine (Mar-Aug 1927)

.ADVERTISING SECTION I Bring You My Wonderful Curling Fluid To Make Your Hair Gloriously Wavy In Twenty Minutes! By Mme. Eugenie Duval "Why," I asked myself, "do French women guard their beauty secrets so jealously? Why do they lock up so securely their treasured family recipes for the cremes and lotions whose magic beautifying powers are so closely entwined with the stories of their lovely ancestresses when these fascinating women played their vivid role at the courts of the Louis's ? "Why won't they share these priceless secrets with their American sisters, the delightful women who come to Paris each season, so eager to learn the thousand secrets of the French woman's charm and mystery ? "Myself, I adore. American women — so lovely, so radiantly alive, so young and slim, so beautifully gowned ! And of recent years they have added the final charm —exquisite grooming. They are now truly without rivals in the whole world of womankind. "But one thing only mars the lovely perfection of their ensemble — one tiny flaw exists in the miracle of their grooming. For a long time I couldn't quite tell what it was. Then I discovered it— their hair. Not quite perfect, with the smooth perfection that marks the French woman's coiffure. A tiny bit straggly. Waves that seemed always to have lost their first careful, perfectly-executed look. "I began to ask my American friends about their waving methods. Some depended on hot iron marcelling, some on 'permanents,' and others on methods that the French woman who valued her hair's beauty would count equally ruinous. But with all their thousand ways of waving, the American woman — I learned to my intense amazement — neglected the one basic rule on which every wave should be made. "Not one of these women created her waves from the only foundation that I know for a lasting and lovely coiffure — an infallibly dependable curling -fluid ! . "No wonder American women squander so much money on marcels and 'permanents' ! French women won't take chances with such ruinous methods. They wave their own hair — and do it beautifully — • and easily. But ask one of them if she ever heard of attempting a wave without first dampening her hair with her prized curling fluid, to set the line deep, and keep the wave in place 'lastingly !" What Wonderfully Waved Hair This Secret Will Give You!] The moment I made the discovery, I resolved to make my small but vitally important contribution to the good grooming of the charming, eternally young American woman. I would share with her my treasured family formula, the curling fluid that has waved the hair of the women of my family for years and years. Let me tell you the glorious results which my curling fluid — I call it Wave-Sta — will bring you. Instead of locks that straggle and fall soon after waving, you will have deep, smooth, undulating waves that lie firmly and lightly in place. Instead of having an unkempt, untidy coiffure, you will have a fluffy aureole of perfect and lasting waves — and you will have it in just twenty minutes ! And, instead of spending large sums for these lovely, lasting waves, you will do them yourself — at home — at a cost of only $1.97 for twenty waves! How will you do it? I'll tell you. With the'Curling Fluid I Send A Complete Set of Waving Combs So that you may have as beautifully groomed hair as the most earnest French devotee of fashion, I will include with my Wave-Sta my other famous beauty secret — more modern than the family formula, but equally marvelous in its results — a set of waving combs that, slipped into your hair after it is dampened with Wave-Sta, forms your locks into the lovely, natural lines that mark the perfect "water" wave. So Simple — So Successful — So Inexpensive All you do is dampen your hair slightly with water, put a small quantity of WaveSta on a comb, run it through "your dampened locks and then place the 10 combs in place as you would ordinarily to form a water wave. Tou allow your hair to dry for twenty minutes, slip the combs off — and your hair lies in the smooth, beautiful deep undulations of a triumphantly lovely water wave. Perhaps j-ou think that "Wave-Sta" won't do for your hair what it does for other women's hair. Perhaps you have never been able to get a successful water wave. Then you are just the one who needs Wave-Sta most — the one who will get the greatest possible benefit from its use. Try it — you'll see. You'll find that your stubborn, unruly locks, that don't respond at all to water waving, will lie in perfectly formed, beautifully regular, smooth waves, under the WaveSta treatment. Not only that, but you will train your hair — unbelievably. After you have used Wave-Sta for a short time with the com., you will begin to notice that your wavi forms simply by the application of Wave -St a and the pressure of your fingers forming tli> waves into position. In a short time yotu hair will be so perfectly trained that you ca> keep it in a lovely wave all the time by th simple use of Wave-Sta and finger waving Only $1.97 for a twenty-wave bottle o the marvelous Wave-Sta Ten waving combs included Only' $1.97 — that is all you pay for a gen erous sized bottle of Wave-Sta — enough t give you at least twenty waves. And wi it I include the complete set of ten wavi combs ! The bottle of Wave-Sta, as j know, is well worth $1.97 by itself. 1 to make sure that you are successful in use, and like the results so well that will continue to use it, I am including set of waving combs. My Special Introductory Offer I don't care how straight or dull yor hair, or whether it is long or bobbed, know that my Wave-Sta will make i lovely and curly and wavy and keep i that way at almost no cost. But I don' ask you to accept my word for a thin; I let* you test the liquid at my risk. Don send me a penny in advance. Simp mail the coupon below and a full si bottle of Wave-Sta will be sent you ' return mail, and a set of ten wf combs will be included with it. may have them both at the spec' troductory price of only $1.97 ' few cents' postage) in full paymc if you are not more than delig" amazed with the results — if doesn't make your hair beauti' give it new lustre and silk' you have to do is return t and combs and your monr turned in full. Have yor a fairer offer? MME. EUGENIE DUv^, 124 W. Illinois Street Ch Mme. Eugenie Duval, Dept. 7, 124 W. Illinois St., Chicago. Please send me fullsized bottle of Wave-St gether with set of ten waving combs. I nil postman the special price of §1.97, plus few postage, on delivery, with the understanding if, after a 5-day trial, I am not perfectly deiip with this magic curling liquid ajid the comb may return them to you and you will limned' refund my money in full. Town State NOTE: If you are apt Ja.JK-T5ut when man calls, you^maj' ^nTclose $2.15 and and ''^aijj— ;viu lie sent to you postpaid.