Picture-Play Magazine (Mar-Aug 1927)

Advertising Section MISS ANDERSON'S STATEMENT When I arrived at the Kaufmann & Fabry Studio, ray hair was straight as you may see in the picture at the left. I had very little faith in any of the so-called hair-wavers and expected I would have to visit my hair dresser before keeping my other posing appointments in the afternoon. To my delight, as you will see from the center photograph, it was not necessary. My hair was perfectly waved. I have Proved to my own satisfaction that Maison Marcellers will save time, money and the bother of waiting to have one's hair marcelled. (Signedi Miss Evelyn Anderson. KAUFMANN &. FABRY CO. Commercial Photographers 425 South Wabash Avenue, CHICAGO Maison de Beaute, Chicago. Illinois. I, Edward J. Cook, hereby certify that these are actual photographs taken by me while Miss Evelyn Anderson's hair was marcelled with Maison Marcellers. The one at the left shows miss Anderson s hair as she entered my studio. That at the right shows the Maison Marcellers in place. The center photograph shows Miss Anderson s hair as it appeared M minutes later. (Signed) Edward J. Cook. Subscribed and sworn to before me this 24th day of March, 1926. Emma W. Stolzenbach. Notary Public. Glorious Waves Like This Week In Week Out No Beauty Shop Expense— No Ruinous Hot Irons — No Bothersome Appointments Just 30 Minutes—At HomeWhenever Convenient Notice to Readers A Chicago representative of this magazine and representatives of over one hundred other nationally known magazines and newspapers witnessed a demonstration of these wavers and found them to be successful and very satisfactory. IF anyone told you that you could have the loveliest marvelled hair you ever saw, every day in the year, without another trip to the beauty shop, without another ruinous touch of the hot iron or other tort u r o u s methods you wouldn't believe it. Yet it is literally true. You can have the most beautifully groomed, gloriously waved head of hair imaginable, all the time. And you needn't step outside your home to get it. Just 30 minutes with the Maison Marcellers, once a week — right at home — and marcels, as perfect and lovely as the most skilled specialist in waving can give, will be yours from now on. A $1.50 Marcel Saved Every ' Time You Use Them No one knows better than you how those trips to the beauty shop mount up. Your Maison Marcellers will save all this expense. Think of it ! In no time at all you have saved the price of a new frock. And the initial cost is practically nothing — just the price of a marcel or two — and you are free from waving expense forever ! It Waves While You Dress What if someone does phone a dinner invitation just after you have come in from a swim, with your hair still damp? What if you do return from a blowy motor ride or a waveruining round of golf to find that the crowd is planning to leave in thirty minutes for a dance in a nearby town? You can be ready, with hair beautifully groomed and smoothly waved. All you do is slip the Maison Marcellers on Slightly dampened locks — and while you freshen up and change your frock, vour hair is waving. At the end of thirty minutes you slip the Maison Marcellers off — and your hair lies in smooth, soft, loose waves about your face ! Restores Your Hair's Natural Beauty Consider what happens to your hair when it Read What They Say! — about the Maison Marcellers Miss S — , Springfield, Mass. I find each time I use Maison Marcellers a constant delight as they do make such beautiful soft waves on my head. Mrs. M. S — . Camden, N. J. I am very well satisfied with your marcellers and is the truest advertisement I have ever sent fa*. Mrs. G. S — , Sumner, Wash. I was surprised at the success I had the first time I put them in. Mrs. A. N— , Battle Creek, Mich. I can't get along without them now. Miss B. M — , Chandler, Ind. They surely are beautiful when you get them right. Have had several compliments on my wave since using the Marcellers. Miss C. B. P— , Flint, Mich. I cannot too highly recommend the Maison Marcellers to anyone desiring a perfect marcel effect. Miss J. E. D — , San Francisco, Cal. I am very well pleased with the soft natural wave which they put into my hair. Many have noticed the more becoming wave. "I think they're just wonderful" know, each single hair is a tiny hollow tube. Every time the hot iron touches it each fragile tube is bent and twisted, first one way, then another. This constant bending back and forth soon breaks the hair off, and leaves you with a head of uneven-length, brittle hair. Tou won't believe how quickly your hair will regain all the soft, silky lustre that Nature has bestowed on it, once you are free from the tyranny of hot irons, the hot blast of water-wave "setting." A few months' use of the Maison Marcellers and your hair will recover its beauty. And after that, you will never go back again to hair-ruining irons. Maybe you have let your hair go completely, worried along with straight, straggly, unkempt locks, because your hair could not longer stand the ruinous waving methods. This is your chance to have again all the softening, becoming beauty of naturally waved locks. For Any Kind of Hair — For Any Arrangement The photographs reproduced above tell more plainly than words just what a wonderful wave the Maison Marcellers achieve. The prominent photographer who took these pictures has given an affidavit testifying to the facts. The model herself was so delighted with the results of the Maison Marceller wave that she also added her statement to that of the photographer. For no matter whether your hair is soft and fluffy, coarse and straight, long or short, the Maison Marcellers will give you a wave of unbelievable beauty. No matter how you wear it — in a shingle bob, Ina Claire, horseshoe wave or pompadour, center or side part — you will have a perfect marcel, perfectly suited to the style you prefer. It is the simplest thing in the world to do. Just place the Maison Marcellers on your hair and catch the locks in place. The Maison Marcellers adapt themselves to any style — any requirement. They are amazingly comfortable on the head, too. Made of soft rubber, light and flexible, scientifically designed. If you have had a "permanent," the Maison Marcellers are just the thing you need to change its kink into a lovely, natural wave or they will replace its disappearing curl with a smooth, even marcel. Of course, if you haven't had a permanent, there is no need ever to have one. Maison Marcellers make other waving absolutely unnecessary. Before putting this Marcelling Outfit on the market, we asked fifty women to try it and give us their opin about it. Here are part of some of the letters we received. Miss M. S., Chicago: I recently had a permanent wave put in my hair and since then have had lots of trouble making my hair look right. But with your Maison Marcellers I no longer have to bother with water combs and now my hair is always beautifully marcelled. Mrs. A. K., Memphis: I am cursed with thin, straight hair that is unusually hard to wave. I have tried many home marcelling outfits, but have always been disappointed until your Maison Marcellers came. Now I can easily keep my hair in a dandy marcel, just the way I want it. I can't say too much for your new invention. Buy Now While the Special Price Prevails Just to establish this revolutionary new invention — just to put it into the hands of the women whose words of praise will sweep the Maison Marcellers throughout the country, we are making this special offer to you. to own this priceless boon to beauty : A complete set of Maison Marcellers, including a rieiv and authen tic marcel fashion chart, for only $2.98, plus a feiv cents postage— a price that scarcely covers the cost of making , packing and ad* vertising. Send No Money— Just Mail the Coupon Even at this special price, you need not risk a penny. Just sign and mail the coupon. In a few days, when the postman brings your outfit, just deposit S2.98 with him (plus a few cents' postage). And when you put in your first marcel, you'll say it was the best purchase you ever made in your life, for your hair waving troubles are ended. Every time you use this outfit, you'll get better and better results and you'll never have to spend your good time and money for marcels again. After you have tried this marvelous new marcelling outfit for 5 days, if you are not delighted with results — if it doesn't give you the most beautiful marcel you ever had and improve your hair in every way — simply return the outfit to us and your money will be refunded quickly and cheerfully. But don't put it off. Be among the first to take advantage of this special introductory offer. Fill in and mail the coupon today! Maison de Beaute 124 W. Illinois St., Chicago, Illinois c"o~U~P 0™N~ | Maison de Beaute. s 124 YV. Illinois St., Dept. 103, Chicago, Illinois. £ Gentlemen: I Please send me your newly invented marcelling outfi'. | including set of Maison Marcellers, Marcel Style Char' , and complete directions for waving, which I will fol | low. I agree to deposit $2.98 (plus postage) with the j postman when he makes delivery. If the marcellers di " not put a perfectly defined wave in. my hair I will B return the outfit within 5 days and you are to refuni ■ the purchase price without argument or delay. B Name D Address ' City 0 NOTE: If you expect to be out when the postman „ comes, enclose $3.10 with your order and the Marcell