Picture-Play Magazine (Sep 1927 - Feb 1928)

Advertising Section in cash 14 1© 8 19 Someone who answers this ad will receive, absolutely free, a fully eauipped De Luxe Model Nash Sedan, or full value in cash if preferred ($1,085.00). In addition to tbia Nash Sedan wc give away, 'absolutely free, a latest model Chevrolet Coach or its cash value ($595.00), a Brunswick Panatrope Phonograph, a Six Tube, Single Dial Freshman Radio, a Corona Portable Typewriter — many other valuable prizes and Hundreds of Dollars in Cash, Solve This Puzzle The numbers in the squares to the right spell two words. The alphabet is numbered. A is 1, B is 2, C is 3. etc. Can you make out what the two words are? When you do this, send me your answer right away. It may mean winning the Nash Sedan or $1,400.00 in cash, $315,00 Cash For Promptness In addition to the two automobiles, the many other valuable prizes and Hundreds of Dollars in Cash, we are also offering a Special Prize of $315.00 in Cash for Promptness. 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REVA CORP., 1700 Wilson Avenue. Dept 21 2 CHICAGO Then the Gateman Threw Him Out Continued from page .57 likely to gain his great role some day.^ The many pictures he has made for smaller companies have built up for him a considerable fan follo-wiiij^'. Personally, he is pleasant and outspoken. Also inclined to be humorous. But "You know," he confessed, "I'm a rather moody fellow at times " There it was — and I had thought he would be an exception ! He said that he liked, at such moody times, to go to some little cafe downtown and sit alone, re questing the orchestra to play something like Massenet's "Elegie." This reference to his moods was the onl} disappointing note in my interview with Rex, wdiOj/at first had shown signs of being different from the other sorrowing movie actors. But, boys and girls, Rex has this redeeming trait — he do^es )iof want to apply for the role of Clyde GriffitliS in "An American Tragedy !" Step up, then, and shake hands with Mr. Lease ! Who knows, he mav be the comingf idol of the screen. What the Fans Think Continued from page 12 is this: I think I have judged correctly, and then I read these fan letters and find out my judgment is all wrong. Until I have now coine to the point where I am almost afraid to have an opinion, for fear it will turn out wrong, as have so many of its predecessors. I always thought that if a fan didii't^ like a certain actor it was his or her privilege to go bugg}' riding on the night that star was being featured at the local (»heater. A fan certainly doesn't need to spend his allowance on a ticket to see some one 'he doesn't like. I have learned in Picture Play that Miss Nebraska thinks that Richa-rd Barthelmess ought to go back to .the laundry wagon; that -Miss South Dakota thinks Gloria Swanson ought to 'have her voice cultivated, since acting isn't necessary on the operatic stage ; that Miss Iowa thinks jack -Gilbert is poor material. I dare say, if all these letters were placed end on end, they would reach round the world. Ami if all the waiters of them were placed end to end, "a few steam rollers would do the rest. Always belittling! Darn it, they are so vitriolic in tlieir denouncements! It makes one feel positively simple-minded to -have thought anything to the contrary. At present, I am^ convinced that my mentalitv is two degrees below that of an amoeba, and I'd have an alienist look me over only it just isn't worth the alienist's time and' trouble. I saw Esther Ralston recently. She is the most gorgeous blonde I ever saw, besides being a wonderful actress. And now that I have that opinion, I expect Miss Minnesota will write in to relieve me of it. And, as they're still saying in Omaha, I hope you don't feel hurt. Jeax Saladan-\. 1627 Lincoln Way, San Francisco, California. In the Name of Justice. For years I have sat back in comfort and read the scrappy comments of the fans, never once offering to jjain in the fray, but the time has. come when speak I must, and in indignant wrath at that. The -things that are being said about Lillian Gish are a trifle too much for my sense of justice. They aren't in the least fair to Miss Gish, who is one of the finest women and best actresses the screen has known. I have been her admirer since "Broken Blossoms," and I have alwas found her work to be sincere and good. Nor does she "flutter palely through the pictures in which she plays." Her beauty is sweet and almost puritanical. If some fans don't like her work, why do the} go to see her? It would be a nicer thing to stay away than to brand her with their disapproval. Certainly we do not all like the same types, but we should be tolerant enough to realize that others do like them. For my part, I like all the stars. There are none that I despise, for there are none that ever gave me reason to do so. If John Gilbert is a wife beater, a "woman chaser," or any such thing as seems to be ascribed to him by some of the fans, it does not matter to me. John Gilbert as a man does not interest me in the least, but as the admirable hero of "The Big Parade," he docs interest me a great deal. I car't for the life of me see why the fans should think that the personal lives of the movie stars should be the property of the masses. And if I am more fond of Victor Hugo than of H. G. Wells, I do not scowl on all the work of the latter and brand it "trash." Because Rembrandt is my favorite artist, I do not say that the work of all the other painters is worth nothing to the world. Because Ronald Colman and Lillian Gish are my favorite screen players, I do not say that the others are inferior. But that, alas, is the way that most of the fans look at the matter. Why not be more tolerant? If the work of a particular star does not please you, keep your quarter for one who does. And criticize the acting, not the individual, the actor, not the man. Then we shall have a real sense of sane justice. Je.vx Griss. 1220 Fourth Avenue, Kearney, Nebraska. Don't Be So Hard on the Stars. What has the "What the Fans Think" department come to? Has it developed into a contest to determine what fan can send in the most bitter criticism? Who are we to pronounce judgment upon the actors and actresses? We seem to forget that they are human like ourselves, subject to the same trials, tribulations, temptations and disappointments. Instead of heaping unjust criticism upon them, we should deign to uplift them by our loyalty and devotion, for the life of a film celebrit}' is a hectic one. They are forever in "the limelight, never expected to act human, always obliged to si* on the pedestal where public favor has placed them, banished to oblivion at the slightest deviation from the course public adulation has set for them. They are expected to be absolutely perfect and to re