Picture-Play Magazine (Sep 1927 - Feb 1928)

118 Advertising Section Fastiiees in Etipetts Gliaii Good Form To=day is Differeot from the %mi Form of a Few Years Ago The Very Last Word on the Subject of Correct Behavior is The Book of ETIQUETTE By Every Possible Topic dealing with the social relationships in which human beings participate is covered in this comprehensive volume of 244 pages. In all, 176 topics are treated. These include : The Etiquette of Christenings Conduct of the Engaged Girl Conduct of the Engaged Man Entertaining Guests Table Manners Calling Customs Letters of lntro= duction Wording of Invi= tations Accepting or Decline ing Invitations Funeral Etiquette Courtesy to Servants The Woman who Travels Automobile Etiquette Public Dances Street=car Etiquette The Etiquette of Sport OTHER VOLUMES OF ETIQUETTE—MANY OF THEM NOTHING LIKE AS COMPREHENSIVE AS THIS ONE —ARE SOLD AT FROM $2.50 TO $5. "The Book of Etiquette." by Laura Alston Brown, the most complete, up-to-date and authoritative work of the kind ever issued, is priced at ONE DOLLAR In an Attractive and Durable Fabrikoid Binding Order from Your Bookseller or from CHELSEA HOUSE Publishers 79 Seventh Avenue, New York starts in the slums and ends on Fifth Avenue, with the usual triangle developing. Margaret Livingston, Olive Tell, Richard Walling, and Holmes Herbert. "Smile, Brother, Smile" — First National. Typical "success" story of mildmannered shipping clerk goaded to higher things by his telephone-girl sweetheart. Jack Mulhall and Dorothy Mackaill. "Soft Cushions" — Paramount. Douglas MacLean in gay, diverting satire on Oriental spectacles. Comedy of agile street thief who sa\es a beautiful slave girl from the sultan. "Spring Fever" — Metro-Goldwyn. Very amusing golf-fiend farce. William Haines delightful as young othce clerk who suddenly finds himself hobnobbing with a wealthy country-club set, including a rich heiress — Joan Crawford. "Stolen Bride, The"— First National. Gorgeous film of a bejeweled princess who remains true to her childhood love for a gardener's son. Billie Dove and Lloyd Hughes. "Student Prince, The" — I\Ietro-Goldwyn. Ramon Novarro and Norma Shearer in charming film adaptation of "Old Heidelberg" — the story of a boy prince at the famous university and of his pathetic romance with the innkeeper's daughter. "Ten Modern Commandments" — Paramount, Esther Ralston and Neil Hamilton in very good picture of theatrical life, based on the romance of a chorus girl and a young composer. "Tillie the Toiler"— Metro-Goldwyn. Flimsy film based on the comic strip. Marion Davies excellent as the giddy, gum-chewing office girl who takes her choice between a millionaire and a m.ore lowly suitor. "Topsy and Eva"— United Artists. Hilarious but too long. The wellknown Duncan sisters in a film version of their musical-comed}' burlesque of "Uncle Tom's Cabin." "Twelve Miles Out" — Metro-Go'.dwyn. John Gilbert in tale of what happens when a swaggering, ruthless bootlegger and a haughty society girl,5^[oan Crawford, are thrown together on the former's rum-running sloop. "Underworld" — Paramount. Exciting melodrama of master crook who kills for the sake of his girl, is sentenced to death, and makes a thrilling escape only to find the girl in love with another. George Bancroft, Evelyn Brent and Clive Brook. "Unknown, The" — Metro-Goldwjai. Lon Chancy in melodrama of the supposedly armless man in a circus who, to win the girl he loves, actually does have his arms amputated, only to find her about to marry his rival. Joan Crawford and Norman Kerry. "We're All Gamblers"— Paramount. Thomas Meighan in swift film of prize fighter who, after being incapacitated i an automobile accident, opens a night club, with romantic results. "Wings" — Paramount. Spectacular picture of the heroism of the aviators in the World War. Marred only by a weak story. "Buddy" Rogers, Clara Bow. Richard Arlen, and Jobyna Ralston. "Woman on Trial, The" — Paramount. Well-acted film featuring Pola Negri on trial for murder, with the late Einar Hansen very effective as her artist lover. RECOMMENDED— WITH RESERVATIONS. "After Midnight" — Metro-Goldwyn. Uninspired picture of a prim and proper cigarette girl, lier wild show-girl sister, and a crook \vho is reformed by the heroine. Norma Shearer, Lawrence Gray, and Gwen Lee. "American Beauty" — First National. Dull, superficial film of a hotel check girl who tries to break into high society in stolen finery, but is unmasked before the entire party. Billie Dove and Lloyd Hughes. "Blood Ship, The" — Columbia. Sinister sea story full of bloodshed and revenge. Not very skillfully done. Hobart Bosworth, Jacqueline Logan, and Richard Arlen. "Broadway Nights" — First National. Lois Wilson miscast as gawk^', ignorant girl who marries a vaudeville actor, becomes a big success, and is tempted by a rich producer, with husband rushing to the rescue. "Crystal Cup, The" — First National. Exaggerated, boring film of a girl with a violent antipathy toward men who eventually marries a novelist only to find herself more interested in his best friend. Dorothy Mackaill and Jack Mulhall. "Dance Magic" — First National. Obscure, archaic film of country girl who comes to the big city to be an actress, with the usual dire results. Pauline Starke and Ben Lyon. "Fast and Furious" — Universal. Typical Reginald Denny film, but not up to his usual mark. Story of a young man afraid of automobiles who is forced into a race in order to win his girl. "Figures Don't Lie" — Paramount. Trivial, uninteresting tale of a stenographer, a go-getter salesman who is jealous of her employer, and the employer's wife, who is jealous of the stenog. Esther Ralston and Richard Arlen. "For the Love of Mike" — First National. Ben Lyon in commonplace film of boy from the slums of New York who goes to Yale, becomes captain of the crew, and wins the race with Harvard. "Gingham Girl, The" — F. B. O. Lois W^ilson in innocuous film of sweet country lass who sells homemade cookies in the city and attracts the ej^e of a villain in spats. "Iiard=boiled Haggerty" — First National. Milton Sills miscast as a roguish, frolicsome ace of the air who chases his ladylove through leafy glades. "Heart of Salome, The" — Fox. Gaudy, heavily dramatic film of an alluring European adventuress who helps a wicked baron in his nefarious opera . tions, until reformed at last by an athletic young American. Alma Rubens and Walter Pidgeon. "Heart Thief, The"— Producers Distributing. Dull film of a Hungarian peasant girl who marries a rich old landowner, is almost compromised by his scheming relatives, but is saved in time by the handsome hero. L5'a de Pntti and Joseph Schildkraut. "Irresistible Lover, The" — Universal. Norman Kerry in role of a rich philanderer with a comic lawyer to settle his numerous breach-of-promise suits. Lois Moran is the policeman's daughter who brings him to his senses. "Joy Girl, The"— Fox. Silly picture of mercenary young girl in Palm Beach