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There Are Styles in Stars, Too
You have only to read this interesting article to recall the enormous influence exerted by popular types of the past, and to wonder what the next will be.
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By Ann Sylvester
ASHIONS in stars change as often and almost as seasonally as styles in gowns, skirt lengths, and bobs. First it is one thing and then another. Or perhaps it would be more to the point to say, 'first one type and then another.
Those boys and girls who have followed the screen for years will have little difficulty in remembering the curly-headed ingenues, who reigned supreme in the infancy of the silent drama. And they will have even less difficulty in remembering how quickly they were succeeded by the Theda Bara vamps, who in turn were replaced by the Norma Talmadge-Blanche Sweet dramatic waves. So on down through movie history it has been. Each queen of the screen, during her brief reign, has not only swayed the destiny of the industry, but has also set the personality style for flappers of every country. They led — and the rest copied as best they could, until another charmer came along.
Just for the fun of it, we might start at the beginning and review a few of the ladies of the screen who have been most outstanding in determining a popular type.
Mary Pickford — she was the first. The first lady of the screen, and the first idol to be imitated in its sincerest form of flat tery. When Mary was actively queen of the screen, schoolrooms throughout the country were dotted with Pickford curls. Ladies everywhere made a point of looking as sweet and wistful as possible, and rather like little girls all alone
in the world. In Norma Talmadge popkeeping with this ularized sweet sadtyPe> gowns were ness for a while.
Photo by Spurr
Photo by Richee
Pola Negri started the vogue for dead-white makeup and crimson lips.
simple — and organdie and ruffles were in their heyday. The girl who sold you perfume did so with a Pickford pout. The sweet girl graduate who won the elocution medal, spoke in a husky, childish tone, because she had heard that Mary's voice was like that. Hair was long and curly and blond — if possible — and often where it wasn't. Speaking as a popular type, everything was as sweet and romantic as a lace valentine when Mary set the style. No one had even heard of companionate marriage.
Next in importance to Mary on the screen was Norma Talmadge, but Norma was never a particularly outstanding personalitysetter, for the chief reason that her greatest appeal lay in her humanness, and she was not sufficiently typed to start an individual vogue. Norma was loved, but not imitated nearly to the extent of Mary Pickford. Theda Bara, another outstanding figure of that day, had a few spit-curl, beaded-eyed followers, but her type was too exotic and her reign too brief, to set her down as an influence.