Picture-Play Magazine (Sep 1928 - Feb 1929)

Advertising Section 107 There Are Styles in Stars, Too Continued from page 90 the flapper day at that. The reformers spouted off, and preachers made her the subject of Sunday sermons. She flourished as long as she held the spotlight, and when popular interest in her activities ceased to shock, she called it a day and settled back, to be replaced by the "refined" type. Florence Vidor and Corinne Griffith were the greatest exponents of this particular personality on the screen. After a couple of years of sophistication and flapperdom, "ladies" became the mode. It is true that the reign of the ladies has not been so conspicuous or sensational as the previously mentioned styles, but nevertheless conservatism was not without its day. It was smart to talk in soft, gentle voices and to restrain one's humor. Black and darkblues were the popular shades, and the up-to-date girl tried to copy Florence and Corinne as closely as possible. That gets us down to the present time — and whom do we find holding down the pedestal of the hour? Not the ingenue. Not the vamp. Not the sophisticate. Not the flapper. And while "ladies" are always good, I think it would be safe to say that they have been overtaken by a type known as "the bachelor girl." Evelyn Brent, Greta Nissen, and Louise Brooks portray her in personality, though they are widely divergent individually. However, they have a mutual breeziness, sane independence, that is the popular motif of the hour. Just at present it is smart to look on matrimony as no longer the aim of every woman's life, and careers are becoming more and more important. The woman who hasn't an interest outside her home is decidedly quaint and old-fashioned. To be in the current style one must have a mission as well as a marcel, and a couple of intelligent opinions along with two brilliant orbs. Next season it may be different. Perhaps little Janet Gaynor, Fay [Wray, and Virginia Bradford, who are beginning to make their influence felt on the screen, will have reinstated the ruffles of the old-fashioned girl. Or perhaps Greta Garbo will have led us into a seductive, passionate hour. Or maybe Marion Davies will start us on a wave of good humor, laughter, and wise cracks. You never can tell. Fashions in movie stars change as often as styles in dress. Why Folks Get Fat and how they lose it Science, some years ago, found a cause of excess fat which is easy to correct. Scientists proved it on thousands of test animals, then on human beings. The results were reported in medical journals, and the use of this method has spread the world over. Then a great medical laboratory embodied this method in Marmola prescription tablets. They have now been used for 20 years — millions of boxes of them. The use has grown to vast proportions through users telling others. The results are seen in every circle. Slenderness prevails. Excess fat is much less common than it was. Now physicians everywhere are prescribing for obesity the chief factor in Marmola. Abnormal exercise or diet is not required, not advised. One simply takes four tablets daily until weight comes down to normal. The prescription is not secret. A book in every box gives the formula complete. It explains the results so you may know they are natural and helpful. Learn how easy it is to get these results if you need them. New beauty, new health and vitality come when the fat departs. Few things bring more joys to men and women than reduction by Marmola. Go get a box and watch effects. You will be delighted. Marmola prescription tablets are sold by all druggists at $1.00 a box. Any druggist who is out will order from his jobber. li/l A I? A Prescription Tablets JLW l/jLl\l7l The Pleasant Way to Reduce , PARTED IN ANGER He was a skilled surgeon, renowned for his daring feats in surgery, but she, with her heart filled with the love of kindness, doubted his love of humanity. So they parted. Watch the man's struggle to forget his love and to find something in life worth living for. COMING SOON! The Altar of Innocence By Evelyn Frankish Stroh in Love Story Magazine cA s k your news dealer 15c per copy