Picture Play Magazine (Sep 1928 - Feb 1929)

Advertising Section These photographs show Miss Peggy Sidway, before the Marvelous Marcel Molds were adjusted to her perfectly straight long hair. . . . Mme. Sylva's molds— easily and comfortably adjusted to Miss Sldway's brunette' tresses. When the molds came out of the hair, she exclaimed with delight, "That's the loveliest wave I ever had. From now on, I'm going to use these molds myself. You can't imagine the time and money we models must expend on our hair, for we must always look well." Here is a manufacturer with such pride in his product — such confidence in its excellence— that in photographing a demonstration of this product for publication, he invited these representatives of great papers to be present, that readers may be assured of complete truthfulness and entire sincerity in every phase of this advertisement. Such is the straightforward, cleancut policy of ARCADY HOUSE. Marvelous Nev? Marcel Molds Make Any Hair Gloriously Wavty In 20 Minutes — At Home — Your hair will look just wonderful! Beauty Specialist Discovers Secret of Successful Home Marcelling And now the Beauty Parlor brought to your own room ! No more expensive treatments. No more "appointments," delays, disappointments. No more tedious "processes" — no more danger from hot irons. For here Science combines with the Art of the Professional Beauty Specialist to give you what every feminine heart and head has longed for — the perfect waver. So simple a girl of ten can use it with perfect results. So speedy that 20 minutes span the gap between straggly, unkempt hair and the glorious waves of your favorite style. So sure that you can hold any wave you have, or reproduce it perfectly, or create something wholly new. In your own room — without work of preparation— without electricity or hot irons — free from danger of drying out or searing your hair. There has never been a waver like this before. Never anything so simple and effective. It is the scientific result of long, intelligent and ingenious invention on the part of an American Beauty Specialist of high repute and established success. The great difference between this and all other wavers. This waver slips into the hair as easily as you pass your fingers through. But it does something no other waver ever does : it locks in! By a simple clip, it holds in place — stays where you put it — and locks the ivave in, MOLDING every contour firmly, gracefully, lastingly. It makes a soft, undulating wave that lasts from one shampoo to another. If you see your wave becoming faint and loose, all you have to do is slip these marvelous molds into your hair, lock them in place over the wave, remove them in 20 minutes, and, lo ! there's your fresh new wave again ! Can such good news for womankind be true ? We refer you to every woman who has so far had the opportunity to try out, test and use this marvelous new device. Read what just one of them says : I think the Marcel Molds are wonderful. My girl friends could hardly believe I had done it all myself, yet it is true that I got a delightful, soft marcel wave in so short a time it surprised me. Will you please send another set for my chum? (Signed) B. M. T. The Art of Beauty, the Sureness of Science, Create this Marvelous New Molder. One of America's finest Beauty Specialists brought this waver to us. It is the result of her work and hopes and dreams over many years of professional hair dressing, plus the skill and science we placed at her command with our expert manufacturing facilities. Margaret Beynon Sylva, of Illinois, in her 17 years of Beauty Parlor proprietorship, with women's hair as her personal specialty, learned all the longing that women have for a successful home marceller. She knew as keenly as you do the expense, the trials, the disappointments — the dangers, even — of the beauty parlor method, with its rush, its new help, its hot irons. Mine. Sylva helped to make many other wavers before this final success arrived. They slipped out of hair. They were hard to set in — "tricky." She found at last the touchstone of triumph : "Make It SIMPLE !" And with that great idea she came to us. We worked it out. But not so swiftly or easily as these words imply. It took months of the costly time of precision experts to fashion into these few strands of metal that priceless ingredient of simplicity. When you first hold these molders in your hand, you, seeing nothing but some simple frames, may wonder what there was so difficult to make. But when you remove them from your hair and see the glorious results so easily achieved for you, you will know and say, with us, they are worth a hundred times the money! Priced Far Below Real Value— at only $2.97 per set— complete You have the opportunity to obtain and possess a set of these marvelous new molders at ANNOUNCEMENT cost. We want to celebrate with the women of America this genuine advance in the home dressing of "woman's crowning glory." We want you to have a set of these perfect marcellers. So we set the price at a nominal figure — less than the average cost of a single visit to the Beauty Parlor. And for it, you get a Beauty Parlor of your own, so far as hair waving is concerned, to be yours forever. Because these marvelous molders will last for ■ hundreds — yes, we know by tests, for thousands of leaves. Send No Money— Just Mail the Coupon Trial Certificate— Liberal OfferMoney Back Guarantee Give these marvelous molders a thorough and complete trial when you get your set. Then, if for any reason you can bring yourself to part with them, and admit that you can not get a perfect result, you will have your money returned promptly. So far, we haven't found anyone who doesn't enthuse after 20 minutes' use. Remember, a girl of ten saw immediately how to use her set, put them in her hair, and got a beautiful marcel in 20 minutes. Surely you can do the same. You need not risk a penny. Just sign and mail the coupon Trial Certificate. Note that our announcement cost is only $2.97. We can not afford to carry a bookkeeping charge at this figure, so we ask you to deposit with the postman the sum of $2.97, plus a few cents' postage, when he brings your set. Order now, so we can serve you immediately out of our yet limited production. Get yours now and be first to astonish your friends with the glorious, enviable waves these molders fashion. Fill in and mail the Coupon Trial Certificate this minute. ARCADY HOUSE 7 W. Austin Ave. Chicago, 111. : COUPON . -_ TRIAL CERTIFICATE P. P. 43 ARCADY HOUSE 7 W. Austin Ave., Chicago, III. Gentlemen: I want a set of your marvelous molders. I agree to deposit $2.97 (plus postage) with the postman when he makes delivery. If results are not to my entire satisfaction, I will return the marvelous molders within five days and you are to refund the purchase price. Name Address NOTE — If you expect to be out when the postman comes, enclose $3.15 with your order and the marvelous molders outfit will be sent postpaid.