Picture-Play Magazine (Sep 1928 - Feb 1929)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

,Pt* How do When you enter a store to buy anything, how do you ask for it? Do you call for the articles by name, or do you generalize — a can of tomato soup; a bag of flour; an aluminum kettle; so many square yards of linoleum; a meat grinder? It is much better and far more satisfactory to specify the articles you want by name, for merchandise that is good enough to be sold by name is almost always better in quality, and no higher in price, than goods of uncertain lineage and less certain quality. The advertising columns carry advertised names that are familiar to millions of people. They represent those articles that stand for the best in their respective classes of merchandise — quality all through. Advertising keeps these names before you constantly. Advertising is a constant reminder that the articles you want are the same articles you see advertised day by day — that justify their being by the service they render. And advertising brings you news — of inventions, discoveries, improvements that keep you up to date. Tell the sales-clerk what you want by its advertised name. You'll get it — and your money will purchase full value. It pays to read advertising and remember advertised names. you buy?