Picture-Play Magazine (Sep 1928 - Feb 1929)

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86 Photo by Spurr Huntly Gordon, despite the business man he usually plays on the screen, failed to put over his venture. d ome ^.an an A few stars are highly successful in their terrible luck. What do you think about B? A SOME do and some don't. I mean make a success in the business world, through investments they have made with their picture earnings. Actors have the reputation for being notoriously bad business men. It has become a legend that art and commerce are not compatible. But, on the other hand, there is Ruth Roland, who has the Midaslike gift of turning everything she touches into gold— via real estate. In considering the players who have made money in business investments, and those who have not, it must be remembered that temperament, previous experience and adaptability enter into both sides. They are the important factors, and sex has little or nothing to do with it. In fact, in direct contrast to other professions,, the most successful business people of the movies are women. Huntly Gordon, who is the screen's perennial business-man type, has lost many thousands in his investments outside of his own profession. So has Edmund Lowe. Out of these experiences in the commercial world, .the picture people have evolved strangely divergent ideas. Those who have increased nn their earnings are loud in their boasts that actors are good business men. Those who have failed are just as noisy in the negative. Just for the fun of it, let's review some of these business experiences of your favorites, and see what conclusions we can draw for ourselves. In speaking of those who have made their money talk, Ruth Roland comes immediately to mind. It is pretty safe to say that Ruth, in her own name, is one of the most financially independent women of the screen. She cannily invested her savings in Los Angeles real estate — when it was on the verge of its greatest boom. Now she owns Roland Square, in the Wilshire district, which is one of the most valuable pieces of property in that exclusive neighborhood. All through her experiments, Ruth has had the advice of her ex-husband, Lionel Kent, for even a divorce did not come between their business partnership. She has been so successful in her own ventures, she naturally feels that art and business not only mix, but that one should be the logical outcome of the other. "Pooh," say Ruth, "for the idea that actors can't hold their own in a swivel chair." On the other hand there is Huntly Gordon. Consider his case. Huntly has played business men so often on the screen, that he rather fancied himself in the role, and stepped out in private life to see what could be done about making himself a millionaire. When a man makes up his mind to invest, you just know that it isn't Priscilla Bonner suffered an awful flop with her dressmaking shop. Jobyna Ralston she has failed admits her in investments Photo by Kerschner