Picture Play Magazine (Sep 1928 - Feb 1929)

Advertising Section 109 The Stroller Continued from page 53 The grand stands were spotted with the cinema great every day of the races, and all were introduced over the microphone to the echoes of ^thunderous silence, while the crowds whooped and yelled at the exploits of oil-bespattered fliers. One well-known actress arrived, escorted by a noted flier. Both were introduced, the actress being received in morose silence, the flier cheered as though he were a football star. If one wants to become a director nowadays, apparently all that is necessary is to make a single independent, inexpensive and, so-called, artistic picture. I recently mentioned "Rhythms of a Great City In Minor," and "The Loves of Mr. Zero," produced and directed by Harry Sweet and Robert Florey respectively. Doctor Paul Fejos made "The Last Moment," and Charles Klein filmed Poe's "The Tell-tale Heart." Fejos is directing for Universal, that company having purchased for distribution his initial production. Charles Klein has been signed as a director by Fox, and has made "The Fog." Florey is directing for MetroGoldwyn. Sweet turned actor after his $165 production. He was formerly a tworeel comedy star and played as teammate to Sammy Cohen in a comedy. Following this, he was signed as a director by Fox and is now directing Cohen in a full-length comedy. Oddly enough, all these gents seem to drop their policy of economy and brevity, once they have landed with their artistic gems. It is not on record that any of their subsequent productions have set any new records for low production costs. And for this last craCk I'm going to hear from Mr. Sweet as soon as he reads it. Some of Hollywood's more prominent actors have a lot of fun with their professional advertisements in the directories published to aid the casting of pictures. In a current issue of one of them Robert Edeson, displaying a highly dramatic portrait, says, under the picture, "Robert Edeson, who would like to do something big — like washing an elephant." The other night I attended a movie show in a hot, little desert town several hundred miles from Los Angeles. My return train didn't leave until ten o'clock and there wasn't anything else to do except listen to the Mexican band in the plaza. I was quite interested in the reaction of the audience to the announcements of coming attractions, heralded by colored slides. The news that "Ramona," with Dolores del Rio and others, was to be one of next week's features meant nothing. The fact that Pola Negri was coming in something or other meant even less. The audience showed some signs of interest when it was announced that a Western, starring Fred Humes, was scheduled, but lapsed back into disapproving silence as the slide advertising Clara Bow was on its way. Then came a slide announcing "Casey Jones," an independent production, with Ralph Lewis, the only actor in the cast I'd ever heard of. The audience broke into loud huzzas and applauded uproariously. One director, who recently rose to heights of prominence, is disliked intensely by almost every one who has the slightest business connection with him. He answei'ed the telephone in his office the other day. "Is this Mr. Whoozis?" asked the voice. "Yes. Who is this?" "This is Henry Some One. I was going down to the beach this afternoon, and I wanted to make sure you wouldn't be there." Hollywood is viewing with alarm the movement to repeal the California law which permits professional boxing in the State. A great deal of agitation against boxing is being carried on by several newspapers, and experts predict that the presidential election will end prize fights in the State. The Hollywood American Legion post sponsors the fights, and every Friday night finds half the town there. Many stars buy their seats by the year. The Hollywood post is the richest of its size in America, because of profits from the boxing bouts, and many veterans who sustained permanent injuries in the war are thus supported. I hold a kindred and sympathetic feeling for a man I have never met. His name is Lui Trugo, who draws the sketches which adorn this department. He's the only man, besides the linotype operator, who is absolutely forced to read what I write every month. And the poor fellow has been doing it, now, for almost two years. Dept. H-927 10S N. State St. issa Chicago, III. r"H? iOFTIS Jewolers DB BROS.&CO. fesa DIAMONDS WATCHES I Genuine Diamonds Guaranteed. J CASH OR CREDIT HL Beawtifiil Diamonds' fi©r CSirsstmas! k Make it her happiestChristmas— gi ve Lher a beautiful Diamond ring from _Loftis! 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