Picture Play Magazine (Sep 1928 - Feb 1929)

110 Advertising Section A Volume of a Thousand Wonders The Marvel Cook Book by Georgette MacMillan There is a recipe to suit every one for every occasion in this remarkable book. The favorite recipes of the leading stars of the stage and screen are included. There are 28 recipes for beverages 57 " " breads 71 " " cakes and cookies 31 " " candy 57 " " canning and preserving 11 " " cereals 10 " " chafing dishes 76 " " desserts 31 " " eggs and omelettes 20 " " famous people's dishes 17 " " cooking fowl 26 " " frozen desserts 9 " " fruits 19 " " icings and fillings 10 " " invalid cookery 39 " " meats 12 " " one-dish dinners 18 " " oysters 41 " " salads 10 " " salad dressings 28 " " sandwiches 28 " " sea foods 32 " soups 79 " " vegetables 9 " vegetarian dishes AND MANY OTHERS This Volume Should be in Every Home Price, $1. CHELSEA HOUSE Publishers 79 Seventh Ave. New York Some Can and Some Can't Continued from page 87 gation, has a clever business-manager attending to the dollars and cents. Actors are inclined to become too enthusiastic over some fly-by-night scheme." Edmund Lowe says "Amen" to that, for Eddie well remembers that an oil enthusiasm cost him the first eight thousand dollars he ever saved. He listened, with attentive ear, to a promoter who predicted great things for a well that was being sunk in a California oil field. At the time, Eddie was just a little short of having eight thousand dollars. He borrowed enough to round out the amount, and turned it over to the promoter. The well didn't boom as expected. Lowe gets an occasional dividend check — a few dollars. But he'll never get his money back, and the bit of dividend he has drawn isn't equal to one per cent of his investment. "Movie stars should not attempt to invest in other fields," says Eddie sadly. "They have a business of their own to manage. After all, I consider that I am a business. I look upon the screen Eddie Lowe as my job, and I want to handle him as carefully as I would handle any other business I might control. "If I were president of a shipping company, I should certainly have to give my time to that business. I wouldn't be rushing around trying to toss my money into other businesses that I had no time to investigate. Why attempt it now? I put my money into bonds these days. They don't run away when I'm not looking." Louise Dresser might dispute that. Louise put part of her savings in a bakery business, and nothing but nice dividend checks came out of it. It just goes to show, as I said in the beginning, some can get away with it, and some can't. Jobyna Ralston is one of those who admits she can't. Jobyna's one venture into the business world was rather disastrous. Like all other schemes, it promised wonderful returns, but the promise is about as far as it got. It was like this : One day Jobyna received a letter from an old friend down in her home State of Tennessee, to the effect that she should invest some of her savings in c tomato farm that was sure to be a profitable investment. They didn't want much capital, just a few hundred dollars, and so Jobyna, blinded by the chance to make some easy money, sent a' good sized check. All went well for a time. The plants were all out and growing lustily, and Jobyna was congratulating herself on her business sense. But, alas, she had not counted on the rainy season that sets in at almost any time in Tennessee. Just when she was planning how she would invest the profits, she received another letter stating that the rain had ruined the crop and the investment was all wet. Jobyna is through with being a business woman. From now on she is a movie player exclusively. No more business speculations for her ! Food may have wrecked Jobyna, but it was the making of Raymond Keith's chicken shack. Raymond put a little money into a fried-chicken shack near Ventura Boulevard, and the first two months' business justified their enlarging the place. Now it is one of those places you don't want to miss if you come to Hollywood. What food! What fun! What finances ! It is only fair to add that even the players who have been successful in some business outside of pictures often run into "flivers." Viola Dana's beauty parlor pays well, it is true, but Viola invested in a garage that didn't do enough business to keep its doors open. Priscilla Bonner, usually very canny in investments, put money into a modiste shop that made about one dress, and then went under. Lina Basquette once put some money into a dancing school that didn't exactly turn out. But even at that, Lina continues to be rather optimistic. "I see no reason why actresses should not be able to invest in an outside business," she declares. "Business people in other professions do not always confine themselves to one endeavor. As a matter of fact, most successful business men are investors and holders in numerous organizations. However, I do believe that it is wise for an artist to have a business manager. "They say a burnt child fears fire. I disagree. I say a burnt child uses more caution in regard to fires. One business loss won't frighten me out of future investments ; it will only make me more cautious." Now what do y°u think of movie actors in business ? The records of successful business men doubtlessly contain many instances where their judgments were entirely wrong, but they are not inclined to speak of their failures. The business errors of the artists are likely to be made much of by their fans.