Picture Play Magazine (Sep 1928 - Feb 1929)

114 Advertising Section Fashions in Etiquette Change Good Form To=day is Different from the Good Form ©f a Few Years Ago The Very Last Word on the Subject of Correct Behavior is The Book of ETIQUETTE Laura Alston Brown Every Possible Topic dealing with the social relationships in which human beings participate is covered in this comprehensive volume of 244 pages. In all, 176 topics are treated. These include : The Etiquette of Christenings Conduct of the Engaged Girl Conduct of the Engaged Man Entertaining Guests Table Manners Calling Customs Letters of lntro= duction Wording of Invi= iations Accepting or Declin= ing Invitations Funeral Etiquette Courtesy to Servants The Woman who Travels Automobile Etiquette Public Dances Street=car Etiquette The Etiquette of Sport Norma — As She Is Continued from page 74 OTHER VOLUMES OF ETIQUETTE—MANY OF THEM NOTHING LIKE AS COMPREHENSIVE AS THIS ONE —ARE SOLD AT FROM $2.50 TO $5. "The Book of Etiquette," by Laura Alston Brown, the most complete, up-to-date and authoritative work of the kind ever issued, is priced at ONE DOLLAR In an Attractive and Durable Fabrikoid Binding Order from Your Bookseller or from CHELSEA HOUSE Publishers 79 Seventh Avenue, New York She has a keen sense of responsibility in her work. There are no ragged details in a Shearer production. With infinite care she approaches every new picture, efficient in her knowledge of its requirements. Of her recent pictures, she liked best "The Actress," her first costume picture. She deplores the fact that costume pictures are not popular, but does not condemn the public's distaste for them. It amazes her that she has been successful in comedy. She thinks she has no gift for it, and would like to be able to clown as Marion Davies does. She is looking forward to doing "The Last of Mrs. Cheyney," the stage play which starred Ina Claire. It will be interesting to watch for Norma's first talking picture. Her voice is clear, and her pure, English enunciation is well adapted to the innovation. While every one else is running, frightened, to voice cultivators, Norma is making no preparations. It is her contention that the screen is in danger of being swamped with exponents of the Shakespearean method of speech, regardless of the modern inclination toward naturalness. A serenely happy person, she is almost humbly grateful for the indulgence of the gods. Her marriage is a particularly auspicious one, romantically successful. She and her brilliant young husband share every interest and every pleasure. Outside working hours, they seek quiet entertainment rather than large parties. On frequent week-ends they fly down to Tijuana. At other times, they prefer the indolence of Sundays at their beach house. They have not bought a home, to avoid being tied down. For a while they rented Gloria Swanson's house, then after their return from Europe, the house they now have at Santa Monica.' When they were in Europe, Norma was dismayed at her ignorance of history, when confronted by historical places that fascinated her. Since their return she has been methodically studying every period, and adoring it. And her youthful enthusiasm will not abate before she has acquired a thorough knowledge of the subject. This in itself indicates her character, and points beyond her inherent gayety to the earnestness which made of her a star. Roughnecks Preferred Continued from page 26 huge. He wipes it off at least three times a day. Before he splurged, he drove a Ford coupe with pride. He can be persuaded to attend pai ties and premieres only upon rare occasions, and then it requires particularly skillful, wifely tact and persuasion. He seldom attends the theater on first nights, but is a prize movie fan. Several evenings a week they go to the neighborhood theater. He is one of the best-informed people I know on things cinematic. "Discipline," he characterizes his being lent last summer, to United Artists for the German officer in "The Love Song," to fulfill an agreement made at the time he appeared so successfully in "Two Arabian Knights." "A uniform — in summer," he growled. "This is supposed to be a serious role. But wait. It may turn out a comedy yet." With memory of the steel riveter, cop and engineer, I predict that the punctilious, aristocratic German officer, who is involved in war intrigue will, if Bill has his way, be a swaggering fellow, proud of his way with the ladies. "Drawing-room drama," he said with a grunt. "Who wrote the story? Everybody wrote it. It's like Topsy — only it's still growing. The idea was 'musically inspired by Irving Berlin'— that's what it says in the publicity copy. Four or five people, everybody except me, have rewritten it. All that's left of the original idea is the vague hint that it came from Germany." The story, occurring during the Franco-Prussian War of 1870, concerns the adventures of beautiful spies and an officer attached to the German embassy in Paris. A plot is formed to compromise him into marrying a little outcast of the streets, so of course he falls in love with her. Lupe Velez's singing was recorded by Movietone. A colorful story, with the same sort of dash and spirit that "The Volga Boatman" had, it should serve as a reminder that Bill can get away with the romance. Following "The Love Song," Bill and Alan will appear together again in a series — wise-cracking marines, rival spielers in a carnival show, and other regular, hard-boiled guys. Bill says the prospect made the tight, hot uniform and the hand-kissing endurable.