Picture-Play Magazine (Sep 1928 - Feb 1929)

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What' s become of all the homely women? Women simply aren't homely any more. You meet plain women, yes . . . but their smart, trim air is the envy of many who are only beautiful. In the old days, when a girl gave promise of becoming "hopelessly plain," she was frankly informed of the fact to save her from hurt pride in later years. She remained frumpy and tried to convince herself that she didn't care! Not today! Advertising has played a remarkable part in making every woman attractive. It has taught her to use the beauty and charm that are her heritage, regardless of the shape of her features. Her teeth, her hair, her hands, her complexion, her clothes, and even her erect, athletic figure have been "brought out" by methods constantly before her in advertising. The great beauty and style specialists of the country have been her consultants, as they are yours, if you are taking fullest advantage of the opportunities before you, in the advertising pages of this magazine. / / / Read the advertisements. They hold secrets of beauty and style that were denied the women of yesterday