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Advertising Section
103
The Newest Touch of Smartness
Helena Rubinstein's
Cosmetic Masterpieces
HELENA RUBINSTEIN cWorld-9tenownid [Beauty Specialist
Paris -inspired, created by one who is artist as well as scientist, the cosmetic masterpieces of" HELENA RUBINSTEIN are unquestionably the finest in all the world — and the most flattering! . Helena Rubinstein has perfected the one indelible lipstick that gives the lips satin -smoothness and suppleness, as well as lasting color. Helena Rubinstein originated the rouges that not only enhance the skin, but actually protect and benefit it. And back of the marvelous powders that bear her name, is Helena Rubinstein's genius for the blending of colors and textures. On sheer merit the powder creations of Helena Rubinstein maintain absolute supremacy. Know the witchery of make-up, realize the full flower of your loveliness through these world famed finishing touches. Build your beauty with Helena Rubinstein's Specialized Preparations — enhance your beauty with her inimitable finishing touches. Her creations proclaim her the artist as well as the scientist !
The. Perfect foaaaillatiaiit
Water Lily Foundation. Makes powder and rouge doubly adherent, doubly flattering. 2.00, 4.00.
A Fomudler Masterpiece J
Valaze Powder — the most exquisite powder in the world! Fragrant and wonderfully clinging. In an infinite variety of smart and flattering shades.
I.OO, 1.50.
LONDON
Jlinresistiilfolle
Valaze Rouges flatter and protect the skin. Red Rasp, berry for day time. Red Geranium for evening. Crushed Rose Leaves, the conservative tone. 1.00 to 5.06,
The Last Wordl 5m Imdlelilblle lipsticks Cubist Lipstick in two enchanting shades, Red Raspberry for day and Red Geranium for evening, 1.00. Water Lily Lipstick in Red Cardinal and Red Ruby. 1.25.
line Smartest Vanities
Water Lily Compacts in modishly colorful cases. Double^ 2.50, 3.00. Single, 2.00, 2.50.
Heighten the Beamtij of Yomr Ejjes with Valaze Eyelash Grower and Darkener, 1.00. Valaze Persian Eye Black (Mascara) ; adherent, yet does not make the lashes brittle, 1.00, 1.50. Valaze Eye Shadow (Compact or Cream), Brown, Black, Blue or Green, 1.00.
Your Dculgj Beomtajj Treratameimt
Cleanse with Valaze Pasteurized Face Cream (i.oo)» Clear, refine and animate the skin with Valaze Beautifying Skinfood — Helena Rubinstein's skin-clearing masterpiece (1.00). Brace the tissues and tighten the pores with Valaze Skintoning Lotion (1.25). Complete treatment-— a two-months' supply — with detailed instructions (3.25).
If there are blackheads, conspicuous pores, wash the skin with Valaze Blackhead and Open Pore Paste Special (1.00). This unique preparation gently penetrates the pores, ridding them of all impurities. Use this prepa» ration instead of soap.
PARIS
8 East 57th Street, New York
Boston, 77 Newbury Street 254 South 16th Street, Philadelphia
Chicago, 670 N. Michigan Avenue 951 Broad Street, Newark
The Qosmetic and Home -Treatment Creations of Helena RubinStein Are Obtainable at the Better Shops, or Direct from the Salons
Write to Helena Rubinstein, describing your skin and hair, and you will receive a Special Treatment Schedule. Ask for "Personality Make-up"— the booklet that tells you how to express your most beautiful you!